Xin Liang BA 486 10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing
Premium Customer relationship management Customer service Customer
1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS • ECONOMIC • CUSTOMER • COMPETITION 3 MARKETING ASPECTS • OBJECTIVES • STRATEGIES • TACTICS 6 4 4P’S • PRODUCT • PRICE • PLACE • PROMOTION 9 5 MANAGEMENT INFORMATION SYSTEMS 11 6 ENVIRONMENTAL ANALYSIS 12 7 CONCLUSION 16 8 RECOMMENDATION 16 9 BIBLIOGRAPHY 18 INTRODUCTION Nike is an incorporated company that primarily carries footwear products. The Company designs‚ develops and markets athletic footwear
Premium Marketing Nike, Inc.
analysis Strengths: y y y y y y y y y y y y y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics‚ Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step‚ it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which
Premium Nike, Inc. Marketing
Income Elasticity of Demand • Positive: Normal Good • Negative: Inferior Good Cross Price Elasticity of Demand (change in demand of one good based on change in price of another) • Positive: Substitutes • Negative: Complements Monopoly pricing strategy If a uniform pricing is set for products
Premium Consumer theory Supply and demand Economics
the key marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on
Premium Marketing
Market Research Nike : Associating Athletes‚ Performance‚ and the Brand 12/16/2013 PGDITBM 13-14 (Group 3) Submitted By: Karuna Turlapati (13030264008) Lokesh Jha (13030264009)
Premium Athletic shoe Measurement Nike, Inc.
Stephanie Hernandez Ethics HU 357 August 3‚ 2013 Nike’s Code of Ethics Matter of Respect: Nike knows that people perform best in a work environment free from unlawful harassment and discrimination‚ and we want to be sure that harassment and discrimination of all types do not occur at Nike. To that end‚ Nike’s policy prohibits discrimination and harassment‚ seeks to prevent harassment and provides employees with an effective complaint process. Employees must take care to treat other the
Premium Occupational safety and health Environment Law
NIKE+FuelBand | Regan Gaenzle & Nate Henderson | Gaenzle‚ Regan E | Appendix: Page # * Existing ads 2 * History * Current Marketplace Performance * Competitors * Current Advertising Strategy/Analysis * New Advertising Strategy * Copy Platform * Creative Brief * Consumer Profile * New Advertisement (2) * New Radio Advertisement (2) * New Television Advertisement (2) * Free Choice (2) * Advertisement
Premium Advertising
potential strengths‚ weaknesses‚ opportunities‚ and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company‚ offer possible promotional objectives‚ and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History‚ Development‚ and Growth From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable and demanded name and logo
Premium Nike, Inc. Athletic shoe Marketing
forms of strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field‚ this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials‚ and other forms of marketing. In this paper‚ I will define strategy and show Nike ’s forms of strategy and how
Premium Nike, Inc. Athletic shoe Marketing