"Nike communication strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 32 of 50 - About 500 Essays
  • Best Essays

    Nike Business Ethics

    • 2710 Words
    • 11 Pages

    Nike Ethical Dilemmas Ethical Audit Report Table of Contents Nike Ethical Dilemmas 1 Ethical Audit Report 1 Executive summary 2 Purpose of the Report 2 A Snapshot of Nike’s Business Ethics 3 Ethical Dilemma’s Facing Nike 4 Nike’s Best Ethical Practices 7 Conclusion 8 References 9 Executive summary As globalization increases the scope of the Multinational Companies (MNCs) to penetrate the market both for cost effective

    Premium Corporate social responsibility Business ethics Social responsibility

    • 2710 Words
    • 11 Pages
    Best Essays
  • Better Essays

    A cultural Study of Nike

    • 2456 Words
    • 10 Pages

    A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how

    Premium Nike, Inc. Michael Jordan Athletic shoe

    • 2456 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Philip Knight Nike

    • 1837 Words
    • 8 Pages

    Philip Knight is the chairman‚ CEO‚ and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight ’s involvement with a sporting goods company is not accidental. He has always loved running‚ was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959‚ and was an MBA student at Stanford

    Premium Nike, Inc.

    • 1837 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    outsourcing decisions‚ as well as on macroeconomic factors in the business environment such as GDP‚ inflation‚ and the balance of trade.” Discuss the above statement using examples from B200A material covered so far‚and the study guide (such as the Nike case study and other examples)‚ andalso include business examples from your own country with which you are familiar. (100 marks) في اسواق اليوم الشركات

    Free Globalization International trade World Trade Organization

    • 2732 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Nike Case Study

    • 1104 Words
    • 5 Pages

    Case Study- Nike 1. Discuss how Nike’s growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness‚ they started paying athletes to wear their shoes. However‚ very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments‚ not just athletes. Hence‚ they then decided to tap

    Premium Nike, Inc. Third World Logo

    • 1104 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Geography research nike

    • 3392 Words
    • 14 Pages

    Research TNC’s Nike Research Manufacturing Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States.[38] Most of the factories are located in Asia‚ including Indonesia‚ China‚ Taiwan‚ India‚[39] Thailand‚ Vietnam‚ Pakistan‚ Philippines‚ and Malaysia.[40] Nike is hesitant to disclose information about the contract companies it works with. However‚ due to harsh criticism from some organizations like CorpWatch‚ Nike has disclosed

    Premium Minimum wage Abuse Wage

    • 3392 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Athletic Shoe and Nike

    • 543 Words
    • 3 Pages

    Nike Nike is a major publicly traded sportswear and equipment supplier based in the United States. was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike‚ Inc. in 1978. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nike markets its products under its own brand as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan. Point Of Parity (POP) Nike catagorized itself in the high-end sport shoes

    Premium Nike, Inc. Athletic shoe Footwear

    • 543 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nike Case Study

    • 2720 Words
    • 11 Pages

    Nike Case Study Table of Contents Part 1 Page Introduction and Overview 3-4 Part 2 Nike Company Information 5-6 Part 3 Nike weaknesses 7-8 Part 4 Ethics and impacts 9-10 Part 5 Conclusion 11 References 12 Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries‚ and have revenues of $18

    Premium Nike, Inc. Business ethics Athletic shoe

    • 2720 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike case study

    • 445 Words
    • 3 Pages

    Nike case study Jamaludin Husein Alcaf Background • Nike is based in Oregon‚ USA. It operates in 120 countries and has over 20‚000 employees. Fiscal year 2001 saw sales grow in each of its product segments in all four global markets. Total sales topped $US 9 billion. • In Japan‚ Nike allied itself with Nissho Iwai‚ the sixth largest Japanese trading company‚ to form Nike-Japan Corporation. Because Nike al ready held a part of the low-priced athletic shoe market‚ the company set its sights on the

    Premium Athletic shoe Corporation Multinational corporation

    • 445 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Business Plan on Nike

    • 3567 Words
    • 15 Pages

    Nike Case Analysis Group Project LAUREN STUTTS‚ DARRYL TODD‚ ANDREW VAUGHT TABLE OF CONTENTS SUMMARY REPORT…………………………………………………………………………… 1.0 INDUSTRY ANALYSIS…………………………………………………………………… 2.0 COMPETITOR ANALYSIS………………………………………………………………… 3.0 CLIENT ANALYSIS………………………………………………………………………… 4.0 ISSUE RECOGNITION……………………………………………………………………… 5.0 STRATEGIC RECOMMENDATIONS……………………………………………………. SUMMARY REPORT 1.0 INDUSTRY ANALYSIS The performance sportswear and apparel industry can be defined as

    Premium Nike, Inc. Athletic shoe Adidas

    • 3567 Words
    • 15 Pages
    Powerful Essays
Page 1 29 30 31 32 33 34 35 36 50