Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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Shell Company background and history: The Royal Dutch Shell Group was created in February 1907 through the amalgamation of two rival companies: Royal Dutch Petroleum Company and the "Shell" Transport and Trading Company Ltd of the United Kingdom. It was a move largely driven by the need to compete globally with Standard Oil. Royal Dutch Petroleum Company was a Dutch company founded in 1890 to develop an oilfield in Sumatra.]For various reasons‚ the new firm operated as a dual-listed company‚ whereby
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Company Background The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing‚ snack and diary product company‚ Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles‚ snack‚ confectionery and beverages. Mamee Double Decker not only sells its product
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Company Background and analysis of AirAsia This report conducts an analysis of AirAsia‚ the world’s Lowest Cost Airline. AirAsia is a Malaysian low cost airline. AirAsia was found in 1993 and it started its operations from 18 Nov 1996. It was established initially by DRB-Hicom‚ a government owned- conglomerate. On 2 December 2001‚ the heavily- indebted airline was purchased Tony Fernandes former Time Warner Executive. Tony was inspired by the Low-Cost Carrier business model of Southwest
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Company Background: Samsung Electronics Samsung Electronics was established in 1969 in order to provide an engine of future growth for the Samsung Group. Though the electronics industry seemed promising in the 1960s‚ none of the Korean firms had advanced technology. Samsung began by producing low-end black–and-white televisions in a joint venture with Sanyo‚ a Japanese electronics company. With NEC‚ another Japanese firm‚ it produced Braun tubes and kinescope tubes. After three years‚ it began
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Company background of Broadway Circuit Broadway Cinema was first established in the 1950s and was rebuilt in the existing location‚ Sai Yeung Choi St.‚ Mongkok‚ in 1987. Thereafter‚ Broadway Circuit has gradually developed to nowadays the largest cinema circuit in Hong Kong. Being operated by Edko Films Ltd‚ the circuit consists of 11cinemas across the territory‚ covering all the major locations in Hong Kong Island‚ Kowloon and the New Territories. By the 53 screens we offer‚ their customers are
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Background Maxis is leading company which providing telecommunication services in Malaysia and has over 11.4 million service users currently. In 1993‚ Maxis has obtained license to run a nationwide GSM 900 mobile network‚ which is a local fixed network and an international gateway. Maxis starts its mobile businesses in august 1995 and commenced its fixed line and international gateway operation in early 1996.Nowadays‚ Maxis is providing a full set of services on various platforms to satisfy
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Marketing mix is the set of controllable tactical marketing tools–product‚ price‚ place‚ and promotion–that the firm blends to produce the response it wants in the target market Company Background Found in 1938‚ Kee Wah Bakery has grown from a small grocery shop to a household name renowned for its bakery products in over half a century‚ with outlets and business filaments that stretch from Hong Kong to Mainland China‚ Taiwan‚ North America and Japan. The brand now has now become a household
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Company Perspectives : - “Virgin is about doing things that really work‚ not just looking the parts. We are passionate about running our businesses as well as we can‚ which means treating our customers with respects‚ giving them good value and high quality and making the whole process as much fun as it can be.”—Richard Branson‚ Chairman History - Virgin Group is diversified grouping of more than 200 privately held companies. It included Virgin Atlantic Airways‚ Virgin Holidays‚ Virgin
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Nike the best shoe company Nike shoes are the best in the shoe company because of their popularity‚ how they are business savvy‚ and how they aren’t just about making money but helping others. Nike: the shoe company that that has taken over the world in the shoe game. Nike shoes are the best in the shoe company because of they are technologically advanced‚ their highly fashionable‚ and have a high popularity. Nike helps many others besides themselves. According to "Sustainable Business Report"‚.
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