BUSINESS ADMINISTRATION CASE STUDY – NIKE CSR (page 70) 1. In referring to the opening profile and the closing for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? Answer: There are 5 challenges related to CSR: a. Lack of awareness and benefit of CSR In fact‚ many of companies have little knowledge about CSR. In some cases‚ companies may have a greater understanding of CSR
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Case 2: Nike: The Sweatshop Debate Nike is a prolific international company with humble origins that has come to be known as a premium provider of athletic apparel and other assorted items. The Nike “swoosh” is one of a host of logos/symbols that can be recognized the world over. However‚ the beginnings of Nike are far more pedestrian than their global organization today. Nike is a company that was founded in 1972 by former University of Oregon track star Phil Knight. Though it may have had
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Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
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BYLAWS OF THE TRADING COMPANY OSI HEALTH XXI‚ S.L. Title 1.- NAME‚ PURPOSE‚ REGISTERED OFFICE AND DURATION Article 1.- Corporate name. The corporate name is OSI HEALTH XXI‚ S.L.‚ which shall be governed by these Bylaws and‚ in matters not provided for therein‚ by the Capital Company Act and other applicable provisions. Article 2.- Corporate purpose. The corporate purpose is: 1. - The performance of activities and investments related to (i) the promoting or securing goods and services related to
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began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product‚ company or service. Global brand A
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decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained goal of an entity. In this regards Nike has played to
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Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body‚ you are an athlete!” (Nike Inc.‚ n.d.) It is this way of thinking that describes the root of Nike’s approach to marketing. Every person is a potential athlete or “consumer”. This is a common thinking in the realm of athletics but when Bill Bowerman said this‚ it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable
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Corporate Social Responsibility (CSR) policies implemented by the organisation Nike when faced with an issue‚ to critically assess the effectiveness of these policies and lastly to offer recommendations. Company Background Based in Beaverton‚ Oregon‚ Nike Inc. is one of the world’s major distributors of sportswear and equipment with its operations spanning across the worlds six continents in over 160 countries (nikebiz‚ 2011). Nike is the world’s leading designer‚ marketer and distributor of authentic
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• Wallace’s future business strategy : Gradual shift toward products that are sold to multiple customers and products that are manufactured on a volume basis • Wallace is good at below things and he will continue them in future plans: o Old BS ▪ Respond to individual customer design requirements ( new products to unique customer applications) customer oriented Process design choice is about customization.batch or assembly line . (In order to do that we should produce in low
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different countries and to different people. At Nike‚ Diversity and Inclusion is what drives creativity and innovation. It takes every one of our over 30‚000 employees working at the top of their game for Nike to reach its highest potential. And we know that outstanding teams are composed of diverse people‚ backgrounds and skill sets. Nike’s ability to lead in innovation and creativity hinges on our ability to attract and retain the best global talent. Nike has appointed a Vice President of Global Diversity
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