Nike Case Analysis Group Project LAUREN STUTTS‚ DARRYL TODD‚ ANDREW VAUGHT TABLE OF CONTENTS SUMMARY REPORT…………………………………………………………………………… 1.0 INDUSTRY ANALYSIS…………………………………………………………………… 2.0 COMPETITOR ANALYSIS………………………………………………………………… 3.0 CLIENT ANALYSIS………………………………………………………………………… 4.0 ISSUE RECOGNITION……………………………………………………………………… 5.0 STRATEGIC RECOMMENDATIONS……………………………………………………. SUMMARY REPORT 1.0 INDUSTRY ANALYSIS The performance sportswear and apparel industry can be defined as
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Swot analysis NIKE 1. Strenghts: -Low manufacturing cost since the manufacturing chain comes from south Asia were labor costs are low. -Since Nike does not own the physical factories‚ production can be switch to another location if necessary. -Nike wass worth 15 billion in 2011. They have a strong position in the shoe market. For example their gem ’’Just do it" has been recognized worldwide. - High return on equity up to 24.5 % in 1993. Although the return on equity was 21.41 %‚ it still
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Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
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Case incident 1 Case incident 2 A great place to work Rage and violence in the workplace Self-assessment library How much do I know about organizational behaviour? Myth or Science? ’Preconceived notions versus substantive evidence’ OB in the news Other
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customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and women. Nike should continuously develop innovative and stylish golf products to command premium prices. Most people would appreciate as Nike Golf brand has good marketing
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Xin Liang BA 486 10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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Since the mid 1900’s Nike has been dealing with the repercussions of the sweatshop scandal‚ redeeming itself as an industry leader in ethics‚ and is learning the hard way that they should be more liable about their production. However‚ there are ways for Nike to eliminate their immoral labor practices and still be a noteworthy company. Nike‚ a well renowned and one of the largest shoe brands‚ has contracts with manufacturing companies whom use foreign workers located in such countries as China
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Outlines Guide Complete this form. Copy the entire contents of the form. Name: Chris Bell WORKING OUTLINE Complete this outline using complete sentences. Topic: Nike Specific purpose statement: To inform my audience … How the Nike brand was formed and became a household name. Thesis statement (central idea): Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation. Organizational
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Nivea Case 1. What is the market’s perception of the Nivea family brand on each of the a ollowing dimensions? a. Performance Nivea decided to create a family of products that symbolically could be represented as the “Nivea universe”. The company had a “mono-product” philosophy which means there would be only one product promising consumers universal application in each product category. b. Imagery Early ads established the image of the Nivea woman as
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