NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike’s push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events‚ such as the 2012 Olympics‚ the 2012 Soccer Euro Cup
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Strengths Weaknesses Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is‚ that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known
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Executive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors‚ the political and cultural
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Nike: A Powerhouse Case Analysis Introduction Nike is a US based company founded in 1964 by Phil Knight and Bill Bowerman. Originally it was named as “Blue Ribbon Shoe” company‚ but in 1972 the founders changed the name to “Nike”. Now “Nike” is world’s number 1 supplier of athletic footwear‚ sportswear‚ apparel‚ accessories and etc. Its slogan “Just does it” and “Swoosh” are one of the most recognizable slogans
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Women on the Margins written by Natalie Zemon Davis is a book that surrounds three women. This book is concentrated on three women Glikl bas Judah Leib was a wife of a Jewish merchant‚ Marie Guyart who was the co-founder of one of the first of many Catholic school for Amerindian women in North America‚ and last but not least Maria Sibylla Merian‚ who was a German artist and a naturalist when practicing her art she would go by an alias. All three of these women have a few things in common such as
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Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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Nike Athletic Shoe Industry {draw:frame} ”It is one of the most recognized symbols in the world-The swoosh. Simple.Fluid.Fast.” (Nike.com) III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive
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Increasing Profit Margins Proposal for Artemis Sportswear Profit Margin is a ratio that is calculated by dividing net profits of a company by its sales. This ratio measures how much of every dollar generated by sales is retained in company’s earnings. Generally speaking‚ a higher profit margin indicates that a company is more profitable and has better control of its operational expenses. Gross profit margin can also be used to set and monitor sales goals for your company. Because the costs of
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Gibbs Award (1921) Spouse Pierre Curie (1859–1906) Children Irène Joliot-Curie (1897–1956) Ève Curie (1904–2007) Signature Humble beginnings Marie Curie is remembered for her discovery of radium and polonium‚ and her huge contribution to the fight against cancer. Born Maria Sklodowska on November 7‚ 1867 in Warsaw‚ Poland‚ she was the youngest of five children of poor school teachers. After her mother died and her father could no longer support her she become a governess;
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EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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