the 4p’s on nike! introduction: nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world‚ holding the lion share of 33% of the global market. The company has production facilities in Asia‚ sales facilities in almost 200 countries‚ and customer service and other operational units worldwide. The marketing mix or the 4p’s of marketing are product‚ price‚ place and promotion. Nikes 4p’s are the following: 1. Product Nike offers a wide range
Premium Marketing Pricing Nike, Inc.
Nike What are the pros‚cons‚ and associated with nikes core marketing strategy? Nike’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. PROS OF NIKE’S CORE MARKETING STRATEGY: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their
Premium Marketing Marketing strategy Preference
Strengths Weaknesses Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is‚ that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known
Premium Athletic shoe Nike, Inc. Federal Reserve System
Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
Premium Nike, Inc. Athletic shoe
Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
Premium Nike, Inc. Tiger Woods Advertising
Company Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10‚ 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners‚ Bill Bowerman and Phil Knight‚ from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between
Premium Financial ratios Financial ratio Nike, Inc.
Report: The Travails of Nike INTRODUCTION Nike‚ Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th‚ 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike‚ Inc. in 1978. Currently their brands include Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan and Nike Skateboarding‚ while their subsidiaries are Cole Haan‚ Hurley International‚ Umbro and Converse. During this stage‚ the Nike brand has become so
Premium Nike, Inc. Tiger Woods
Case study: Nike: the Sweatshop Debate 1) Should Nike be held responsible for working condition in factories that it does not own‚ but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore‚ it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However‚ Nike‚ like any other capitalistic
Premium Labor Business ethics
CASE STUDY Q1. What could Nike as a particular Company do to ensure that their associate contract manufacturers‚ all over the world comply with minimum standards of corporate governance in their factories‚ even before they were engaged? Ans1. Nike company should deliver a legal enviironment to the manufacturing factories with which the company is carrying out its contaracts all over the world inorder to support these factories to be able to encourage the ecnomic activity all over the world which
Premium Management Manufacturing
people hear the name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really
Premium Nike, Inc. Bill Bowerman