Scheme: Grade C – Pass 50% to 59% Grade F – Fail 39% and under Please find below a table that indicates the relevant marks available for each section of your assignment. The maximum marks awarded are shown in brackets ( ). Section One: Strategic Analysis of the chosen company - (2‚500 word guide) Relevant use of several analytical techniques from: SWOT‚ PESTLE‚ 5-Forces‚ Value Chain‚ BCG‚ Balanced Scorecard‚ Stakeholder Matrix‚ Financial Ratios‚ Generic Strategies‚ 7-S Model‚ etc. (30) Discussion
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Southern New Hampshire University Nike is the leading company when it comes to athletic apparel and footwear. It has done so by implementing an aggressive marketing strategy and maintained its hold on its market share Positioning for Nike Nike is benefiting from economies of sale so this places them in the “cash cow” category. Cash cow growth has slowed and the products still hold a decent amount of the market share. The best way for Nike to promote its product would be on television
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Nike shows a strong commercial message about equality. This message is supported by featuring world-famous sport celebrities - Serena Williams‚ LeBron James‚ Kevin Durant‚ Victor Cruz‚ Megan Rapinoe‚ Dalilah Muhammad and Gabby Douglas. Celebrity endorsement is a well-known way to attract customers’ attention. Nike also has a commercial to show what equality means to each of the athletes involved. This campaign is an amazing way to show how company is corporate social responsible as it supports diversity
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Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads‚ although in many different media. Different companies or groups release ads to promote a certain product‚ idea‚ or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements
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History of Nike Nike‚ who currently ranks as 136 in the fortune 500 for America’s largest corporations‚ has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage
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Nike Annual Report Analysis In January of 1964 Phillip Knight a University of Oregon track athlete and Bill Bowerman‚ Knight’s coach‚ founded Blue Ribbon Sports. Their company became incorporated in 1968 and is known today worldwide as Nike. Nike leads the world in the design process‚ marketing and distribution of a quality‚ innovative world leading athletic product ranging from footwear‚ apparel‚ equipment‚ and a large variety of accessories for a number of sports and leisure activities
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Nike is one of the largest global companies in the world‚ reigning in billions of dollars in revenue a year; it also has one of the largest marketing budgets since it is such a recognized brand. Nike was first known as Blue Ribbon Sports founded by a track runner and track coach from Oregon; it later acquired the famous logo ‘swoosh’ and name Nike in 1972. In the 1980’s Nike grew rapidly because of their great marketing strategies and very successful product launches. Nike moved from track to other
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Nike‚ Inc. has traditionally been a brand suited for competitive athletes‚ with its origins rooted in selling athletic shoes‚ but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Despite the fact that cyclists are in the minority in society‚ the campaigns involving Lance Armstrong have been particularly persuasive‚ proving that
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principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words‚ “The benefits and costs of fitting individual customer preference are more complex and less deterministic than has been assumed”. That’s because “customer preferences are often ill-defined and susceptible to various influences‚ and in many cases‚ customers have poor insight into
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Introduction: Nike is famous known as an athletic shoe producer. It has the biggest market share in America and a global reputation for sports equipment. For Nike‚ buyers never worry about the quality because it’s professional. It was born in 1972 and bought Converse in 2003. Nike commits itself to the mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders
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