Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Customer Relationship Management Helps Chase Card Services Manage Customer Calls Q1: what function of customer relationship management systems are illustrated in this case? Ans: The functions of customer relationship management systems that are illustrated are touch point‚ which is a method of interaction with the customer such as a telephone‚ email‚ customer service desk‚ conventional mail‚ website‚ wireless device or retail store. Another CRM system that is used is an Analytical CRM which
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customer information is essential for the use of Microsoft Dynamics CRM 4.0 for customer relationship management tracking for both Wal-Mart and the customer and can become a tool used as a strategic opportunity and advantage with a competitive edge outcome for Wal-Mart’s stakeholders to analyze and make a decision as to whether or not repairing the self check-outs‚ allowing for negative publicity is good in the area of project feasibility. Tesco has built its massive Crucible database to parlay
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Achieving operational excellence and customer intimacy: Enterprise applications Lesson - -08 Enterprise Systems • Around the global‚ companies are increasingly becoming more connected‚ both internally and with other companies. • Enterprise systems provide the integration to make this possible. • Enterprise systems‚ or enterprise resource planning (ERP) systems‚ integrate the key internal business processes of a firm into a single software system 1 Enterprise software • It is based on
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Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications True-False Questions 1. Manufacturing companies typically think about their supply chains as a process ultimately focused on serving the customer. Answer: False 2. Difficulty: Medium Reference: p. 355 Enterprise software allows data to be used by multiple functions and business processes for precise organizational coordination and control. Answer: True Difficulty: Easy Reference: p. 359 3. Companies
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discuss about customer relation management in Primark. Today’s market is characterized by highly competitive organizations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. In the traditional marketing strategies and theories‚ primary focus is accorded on finding ways to attract customers thereby increasing
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Customer Relationship System Introduction Customer relationship system or we called it CRM‚ which is the one of the information system that has been used by Prudential Assurance Malaysia Berhad. Customer relationship management is a type of software application. Employees can manage customer information by using CRM. The relationship between company and their customers can be grown in long-term and stable. This system’ primary concept is to keep the business operational through finding and maintaining
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be a customer relationship management system (CRM). True False 8. The dominant player in the large system ERP arena is Microsoft. True False 9. SAP has a primary focus on large Fortune 500 type companies. True False 10. Microsoft Dynamics and Sage Group focus on small and mid market sized companies. True False 11. Customer relationship management (CRM) software builds and maintains an organization’s customer-related database. True False 12. Customer relationship management
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Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives
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das9-503-060 MAY 9‚ 2003 DAS NARAYANDAS Customer Management Strategy in Business Markets This note is written for students‚ executives and educators that are interested in customer management in business markets. It is based on my field investigations across a variety of hightech and traditional hard-hat industries and provides a roadmap for the formulation and implementation of effective customer management strategies in business markets.1 Individual customers are at the heart of any business enterprise
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