Nike Nike is a major publicly traded sportswear and equipment supplier based in the United States. was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike‚ Inc. in 1978. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nike markets its products under its own brand as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan. Point Of Parity (POP) Nike catagorized itself in the high-end sport shoes
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Track Record of Nike How have Materialist economies shaped the social development and standard of living? Alec McLeod-Toussaint -28575534479500 Guide question Describe the gap between the developed and the developing nation in terms of their respective level of development. America’s human development index is 0.937 whereas Indonesia ‘s human development index 0.629 What is your selected ‘issue’ and which countries are most affected‚ both positively and negatively by it? Nike and the countless
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A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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1‚ Bluewater Shopping Centre‚ based in Greenhithe‚ Kent‚ is used by many people on a daily basis to get their everyday needs and presents for their loved ones. It is 150‚000m2 containing 330 UK and international brands and 50 restaurants and bars. It also has 13‚000 parking spaces surrounding it with 20 hectares of parkland and 7 lakes‚ so is not like any other shopping centre in England. (Bluewater‚ 2008) Below; (BBC/Lion TV‚ Telegraph‚ 2012) 2‚ The idea of Bluewater was developed in 1994 when
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Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history‚ products‚ company goals‚ company challenges‚ financial report and sourcing strategies. My main sources of information are internet databases‚ company annual reports‚ and financial articles. Company Overview: Nike Nike incorporated‚ the world’s leading designer and marketer of authentic athletic footwear‚ apparel‚ equipment‚ and accessories for a wide variety of sports and fitness activities
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Flight Centre Graham Turner structured the company as families‚ villages and tribes. The creation of this unique system has also worked to the company抯 advantage. It provides incentives based on outcomes. The Flight centre抯 system is based on the idea that people work best in their preferred environment within the larger organisation rather than trying to fit them into the company抯 mould. The employees believe 憌hat gets rewarded gets done.?they are hard workers but also enjoy the many social
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Graduate School of Business Administration University Version 2.0 of Virginia UVA-F-1353 Version 2.0 Nike‚ Inc.: Cost of Capital On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual fund management firm‚ pored over analyst write-ups of Nike‚ Inc.‚ the athletic shoe manufacturer. Nike’s share price had declined significantly from the start of the year. Kimi was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in
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HIGH LEVELS OF ATTRITION IN THE INDIAN INTERNATIONAL CALL CENTRE INDUSTRY- “Generating higher levels of employee commitment in call centres is a critical factor to their successful operation. A high level of employee commitment in an organization can have beneficial consequences‚ resulting in lower absenteeism‚ higher performance and lower employee turnover (Mathieu and Zajac‚ 1990). Research also identifies commitment as a consequence of personal variables‚ role clarity and supportive
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------------------------------------------------- Tourism and Travel Distribution: the Travel Agent’s Perspective By Dr Marion Bennett and Dr Dimitrios Buhalis‚ Centre for eTourism Research (CeTR)‚ School of Management‚ University of Surrey‚ Guildford Jan 2003 Summary The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents‚ in particular‚ the Internet is changing the industry structure and consumer behaviour
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