Case 27‚ "The Vermont Teddy Bear Co.‚ Inc.: Challenges Facing a New CEO" (pages 27-1 through 27-22). Using the case‚ your readings‚ the Cybrary and the Internet‚ develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. It is important that you submit with your tables a description of both your environmental and internal scanning process‚ including what factors you considered and why. Explain the strategic management process within the
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0 2.0 2.5 0.15 0.05 0.15 0.1 0.15 *Weaknesses: 1-Lack of Apps support 2-Highly dependent on government & corporate individuals 3-Poor presence in tablet market 4-Weak brand marketing 5-Inability to innovate 2.85 1.0 Total EFAS Comments Weight score Rating Weight External factors -Rapid growth market to maintain its brand - strong cash position Through- -Downloadable apps from independent companies -With other competitors 0.4 0.15 0.58 0.225 0.14
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Problem Statement: Chipotle’s position being a leader in Mexican Restaurant Quick service industry is being threatened by less customer visit frequency; company should try new multi-cuisine food to fit into existing successful Model. Hypothesis: To increase customer visit frequency & gain new food lovers & customers‚ Chipotle should expand its stores or open new line of multi-cuisine restaurant to serve its valued customers by maintaining its quality & standards. Analysis Plan / Solution
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P Please po ost your answers s in the s same she eet T This is a t take hom me exam mination. D Delivery should b be on or before July 16th 2011 Nam me: __ ____ ____ ____ ____ _ Inta Num r: __ ____ ake N mber ____ _ Date e: _ ____ _ ____ ____ 2011 ©ESLSCA A – Strategic c Manageme ent & Busines ss Policies ‐ 2 2011 – Ramy y Khodeir Strateg gic Manag gement Mid‐Term Examination – th of July 2011 – 16 1 Please re ead through the followin ng case and f
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Contents Page Executive Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5
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Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
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LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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Nike Globalization By:Randell Smith Nike is well known around the whole world. They are the largest seller of athletic apparel and athletic footwear. The Nike logo‚ that is a swoosh‚ is one of the most recognizable business logos on earth. The logo is more than just a symbol. Nike is a prime example of the way a company is supposed to approach the sports market. Nike is everywhere related to sports including‚ retailing‚ sports management and sports promotion. Nike is advertised on TV commercials
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ASSIGNMENT ONE – INDIVIDUAL 1. Challenges for business can come from internal and/or external pressures. Explain two such pressures affecting the current situation of T-Sole Ltd.(4 points ) ANSWER Internal pressure: The incentive policy with piece rate causes qualified workers to produced more and the new employee without adequate training started the work and this lead to poor quality production and lot of the footwear produced were rejected. The breaking down of equipment from time
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governing the operation of investment funds in Vietnam (option) (gioi thieu so qua ten cac van ban luat quy dinh nay) (1 slide) 3 Status of investment funds in Vietnam a. Some investment funds listed on the Vietnam stock market today (1-2 slides-tables) b. The limitations in activities of investment funds investing (2 slides) c. Causes of some limitations in the fund’s investing activities in VN (2 slides) III. SOLUTIONS FOR INVESTMENT FUNDS (5 slides) 1. Experience managing investment
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