Introduction This paper is a based on a case study of Nike. The paper will be discussing legal and ethical analysis and how the impact the operational/ ethical issues of the organization‚ the paper shall also be discussing the contribution factors and how the company’s corporate culture may have helped to minimize the unethical behavior or actually contributed to/caused the unethical behavior. The paper is also going to provide ethical decision factors‚ which are going to address or going to be
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Because of the endorsement all the coaches and the team were required to wear and promote the product. Jim knew of Nike being known for exploiting their workers in places like Indonesia. Jim heard that Nike factory workers were really well paid and were happy to have the jobs they had. Jim wanted to find the truth out for himself about the factory workers of Nike. Jim said‚ “I wanted to know the truth first hand‚ I wanted to see it‚ I wanted to smell it‚ I wanted to hold it in my hand.”
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Integrated Marketing Communication Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 * Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in
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Nivea Case 1. What is the market’s perception of the Nivea family brand on each of the a ollowing dimensions? a. Performance Nivea decided to create a family of products that symbolically could be represented as the “Nivea universe”. The company had a “mono-product” philosophy which means there would be only one product promising consumers universal application in each product category. b. Imagery Early ads established the image of the Nivea woman as
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The Promise and Peril of Globalization: The case of Nike. Nike was started in 1964 as a sportswear company dealing with shoes‚ but later diversified to start the production of other sports wares such as clothes and balls and other sporting equipments. Nike has since become a household name and is present in all continents. Growth. Nike started by importing sporting shoes from cheaper producing countries‚ and selling them in the USA and thus providing the market with cheaper‚ quality products in
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Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those
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The role of the government also plays a major role in these challenges that are faced by Nike. As we know that government laws and regulations differ from country to country and this makes manufacturing of products very difficult challenge for the international companies like Nike. The host governments have laws concerns against consumer protection‚ information and labeling‚ employment‚ wages and salaries and safety of the workers who work in those firms. The international organizations must keep
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Nike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ▪ Helping people
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how
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