Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns‚ celebrity athelets‚ "swoosh" logo‚ and "Just Do It!" slogan. In 1963 the world’s largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake‚ and today has over $9 billion in revenues. After several years of record breaking performance Nike’s global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings
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Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history‚ products‚ company goals‚ company challenges‚ financial report and sourcing strategies. My main sources of information are internet databases‚ company annual reports‚ and financial articles. Company Overview: Nike Nike incorporated‚ the world’s leading designer and marketer of authentic athletic footwear‚ apparel‚ equipment‚ and accessories for a wide variety of sports and fitness activities
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"Nike is criticized for using sweatshops in countries like Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and the exploitativeness of the cheap overseas labor." answers.com 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where sub-contractors make product for Nike? Yes‚ but I do not believe that the firm is 100% responsible since it is the sub-contractors who operate
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Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS
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Nike transform into a market-oriented company after 1998. Prior to 1998 Nike gained market share based off of Nike name branding. Nike was not a company that looked towards the future‚ they failed recognized the wants and needs of their customer base and was totally insentive to the ethical issues of exploiting oversea workers. Nike created a new management team to in reinvent Nike. The company now uses its capabilities and matches them to their customer’s value. It appears the customers are the
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Nike case study Jamaludin Husein Alcaf Background • Nike is based in Oregon‚ USA. It operates in 120 countries and has over 20‚000 employees. Fiscal year 2001 saw sales grow in each of its product segments in all four global markets. Total sales topped $US 9 billion. • In Japan‚ Nike allied itself with Nissho Iwai‚ the sixth largest Japanese trading company‚ to form Nike-Japan Corporation. Because Nike al ready held a part of the low-priced athletic shoe market‚ the company set its sights on the
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BRAND MANAGMENT Nike: Building a Global Brand Case analysis Ahmed Coucha 800090353 6/29/2011 Dr. Ibrahim Hegazy 2 How would you characterize Nike’s brand image and sources of brand equity in the U.S? Nike’s Brand image in the US: Brand image is the impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). It is set of feelings‚ emotions and experiences that are linked to the brand. While brand personality is the image the company wants
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Prior to the “Game Changing” proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to “Game Changing” initiative‚ I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally‚ in a scope-driven strategy‚ resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity
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1.0 Summary of case study NorthPoint Group is a mutual fund management firm which invested mostly in Fortune 500 companies. Its top holding included ExxonMobil‚ General Motors‚ McDonald’s‚ 3M and other large cap. NorthPoint Group performed extremely well although the stock market had declined over 18 months. In 2000‚ it earned a return of 20.7% while the S&P 500 fell 10.1%. At June 2001‚ NorthPoint Group’s return stood at 6.4% while the S&P 500 stood at -7.3%. Nike‚ Inc. is an American multinational
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CASE STUDY: A multi-national company/TNC - NIKE Nike trainers are sold and worn throughout the world. Nike is a typical transnational corporation (TNC). Its headquarters are in the USA‚ where all the major decisions and research take place‚ yet its sports shoes are manufactured in many countries around the world. Like many TNCs‚ Nike subcontracts or uses independently owned factories in different countries to produce its trainers. Often this takes place in less economically developed countries
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