MARKETING MANAGEMENT ACADEMIC REPORT ON NIKE INDIA LIMITED COMPANY. | Submitted to: Ms. Manisha Presented by: - BABITCHE Jessica. * DAGO Marc-Emmanuel. * POLNEAU Henry-Joel. Registration number: BLR1208032028. TABLE OF CONTENTS | 1- EXECTIVE SUMMARY 2- INTRODUCTION 3- AIM OF THE STUDY 4- COMPANY PROFILE 5- SWOT ANALYSIS OF NIKE INDIA 6- PESTEL ANALYSIS OF NIKE INDIA 7- PORTER’S FIVE FORCES 8- UNIQUE VALUE PROPOSITION
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NIKE SPRINTS AHEAD OF THE COMPETITION‚ YET HAS A LONG WAY TO RUN Nike‚ Inc.(www.nike.com)‚ located in Beaverton‚ Oregon‚ is the number one U.S. athletic footwear company and one of the most recognized American brands among foreign consumers. This high degree of recognition is one of the main reasons Nike has been so successful. For the 2001 fiscal year ended May 31‚ 2001‚ the company continued to soar‚ with sales of over $9.5 billion. Perhaps such success could be attributed to its concept
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Air transport is increasingly used to export types of fruits and vegetables to countries where they cannot be grown or are out of season. Some people say it is a good thing‚ but other people think it can’t be justified. Discuss both views and give your own opinion. The speed of this world is changing rapidly. In the past‚ people do not have capability to eat the exotic fruits and vegetables and greenhouse food. But now‚ the flights solve this problem. This phenomenon leads to some controversies
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Business community on May 17 go to the Nike shoe counter replacement differences make up the difference amount of staff tell the differences; to buy a new Nike walking clothes home to wash to create fade ... published by this newspaper on May 11 "Nike shoes for several months and it broke‚ "three guarantees" soon as a shield "to stimulate consumer concern‚ recently‚ they have to this response‚ I troubled purchase Nike products. May 13‚ the reporter in the interview to create Nike’s complaint is
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the Chinese mainland much more quickly than had previously been anticipated. A study jointly undertaken by Horizon Research and Horizonkey.com on leading sports shoe brands in 2003‚ Li Ning leads in brand loyalty with 53.4%‚ followed by Adidas and Nike with 39.8% and 39.1% respectively. However‚ two other domestic brands - Shuangxing and Anta - are not faring too well in the loyalty stakes‚ scoring 13.4% and 15.1% respectively‚ but that could be down to the fact that sufficient work has not been
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EXECUTIVE SUMMARY "A country is said economically fit when its exports are greater than imports" At the time of its creation Pakistan was not at all in competition with the world market. Its economy was nill. There were hardly any exports and every thing‚ even of daily use‚ was imported. But since then‚ it kept on improving its economic condition. Slowly and gradually Pakistan started to export home made items to other countries. Pakistan is a God gifted country. It enjoys all four weathers
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PAPER NO. 5 / 2012 Mekong Institute Research Working Paper Series 2012 Factors Affecting Export and Import Trade between Lao PDR and Principle Trade Partners Thanouxay VOLAVONG December‚ 2012 Thanouxay VOLAVONG is a Master’s Degree student of Development and Planning Economics at the National University of Laos (Lao PDR). Currently he works as a teacher at the Department of Economics‚ Faculty of Economics and Business Management‚ University of Laos. He has started working since
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Executive Summary................................................................................................................. 3 Introduction .............................................................................................................................. 5 1 Offshoring as International Trade and FDI ................................................................... 8 2 Corporate Strategies and Business Models .....................................................
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descriptions of simple terms and concepts as they relate to macroeconomics. “The trade balance is the difference between a country’s exports and imports” (Colander‚ 2010). When a country is exporting more than they are importing a surplus is created‚ so there is more production than consumption. The opposite is true for a trade deficit. A country that imports more than it exports is running in a deficit; consumption is more than production. An example of a product in the United States with a surplus is
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substantially lower than the market clearing price‚ may reduce domestic supply and lead to an increase in imports. On the other hand‚ subsidies to domestic producers may enable them to offer internationally competitive prices‚ reducing imports or raising exports. Subsidies may also lead to perverse or unintended economic effects. They would result in inefficient resource allocation if imposed on a competitive market or where market imperfections do not justify a subsidy‚ by diverting economic resources away
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