Just Buy It: Nike Advertising Aimed at Glamour Readers: A Critical Feminist Analysis Darin J. Arsenault & Tamer Fawzy. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1‚ Iss. 2; pg. 63-76‚ 14 pgs Abstract (Article Summary) The growing popularity of women ’s sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike ’s marketing campaign in Glamour‚ a popular consumer magazine
Premium Advertising
LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
Premium Marketing
organization. Nike Company It is a publicly traded supplier of sportswear and equipment in the United States. The company headquarters are based in Beaverton. Nike is the world’s greatest manufacture and supplier of athletic shoes. The Company adopts a hybrid of both functional and divisional structure. The chief executive officer is in the top of the hierarchy and the following managers directly report to him: the corporate vice president‚ manager operations‚ manager Jordan brand‚ manager Nike brand‚
Premium Management Organizational structure Corporate governance
ANC Introduction: Headlines: • Typhoon ‘Lawin’ gets stronger‚ heads far northern Luzon • Eye of ’Lawin’ to spare northern Luzon: PAGASA • CebuPac cancels 4 Caticlan flights • ’Lawin’ slightly weakens Reporter 1: Typhoon ‘Lawin’ gets stronger‚ heads far northern Luzon Typhoon “Lawin” sped up slightly as it continued its movement towards the northern Philippines‚ the state weather bureau said. At 4 p.m. Wednesday‚ the eye of the supertyphoon was plotted by satellite and surface data at
Premium Provinces of the Philippines Luzon
LECTURE 3 CASH BUDGETING CLASS QUESTION 1 Alberta Limited needs a cash budget for the month of November. The following information is available: The cash balance on November 1 is $6‚000. Sales for October and November are $80‚000 and $60‚000 respectively. Cash collections on sales are 30 percent in the month of sale‚ 65 percent in the following month‚ and 5 percent uncollectible. General expenses are budgeted to be $23‚000 for November. Inventory purchases will total $30‚000 in October and
Premium Black-and-white films Budget English-language films
tactics implemented by management in order to become more competitive and world-class in their operations. Hard Rock Café has clearly made great strides in modernizing their business venue by utilizing sophisticated POS systems with the latest forecasting trends. Some tactics they have implemented include an extensive Point-of-sale system (POS)‚ which captures transaction data on nearly every person who walks through a cafe’s door. The sale of each entrée represents one customer. They forecast monthly
Premium Time series Future Moving average
fashion forecasting “Forecasting provides a way for executives to expand their thinking about changes‚ through anticipating the future‚ and projecting the likely outcomes.” (Lavenback and Cleary 1981) Long term forecasting (over 2 years ahead) is used by executives for planning purposes. It is also used for marketing managers to position products in the marketplace in relationship to competition. (http://www.fibre2fashion.com/industry-article/free-fashion-industry-article/fashion-forecasting/fashion-forecasting5
Premium Forecasting Future Fashion
The CFO can forecast exchange rates by using either of two approaches‚ fundamental forecasting or technical forecasting. Fundamental forecasting uses trends in economic variables to predict future rates. The data can be plugged into an econometric model or evaluated on a more subjective basis. Technical forecasting uses past trends in exchange rates themselves to spot future trends in rates. Technical forecasters‚ or chartists‚ assume that if current exchange rates reflect all facts in the market
Premium Currency United States dollar Money
issues with Cohen’s calculation‚ and then analyze an new WACC to decide whether we should invest in Nike Inc. Many issues should be addressed regarding Joanna Cohen’s WACC calculation. First‚ to calculate the debt cost of capital‚ Cohen divided the total interest expense by the company’s average debt balance. This is an issue because she did not take into account the current yield on publicly traded Nike debt. Another issue that should be addressed is the calculation of the equity cost of capital. Using
Premium Finance Arithmetic mean Economics
analysis assumes Nike debt is trading at par – it is not ▪ Equity should be based on market value‚ not book value ▪ Hence total will be based on market cap.‚ not balance sheet ▪ Her debt cost is wrong ▪ She should use the current or projected cost rather than a historic one ▪ i.e. use a Bloomberg terminal (other terminals are available) to research yields on debt of the same credit rating as Nike ▪ It is unlikely Nike has a cost of
Premium Weighted average cost of capital Dividend yield Time value of money