The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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What is it? Framework/theory Porter’s Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organisation. This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter’s five forces help to identify where power lies in a business situation. This is useful
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Marketing and distribution The Company distributes its products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators;
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Threat of entrants • High entry cost because of great capital is need for start up the business • Difficult for the small sized companies to enter the market‚ i.e. the top brands are well established company linked to multi-production. • Operating the business is challeging because of costly machiery repairing and professionally quality control is weariness. • Market maturity and saturation which exiting nearly 100 brands and numourous little brands in the market • Entrants are still willing
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Rival Firms In the golf industry‚ Professional equipment manufacturers compete to the top five vendors‚ for example: CALLAWAY GOLF COMPANY‚ TAYLORMADE-ADIDAS GOLF‚ TITLEIST/COBRA GOLF‚ PIN GOLF‚ NIKE GOLF. The major manufacturers compete mainly in price‚ advertising‚ product introduction‚ celebrity endorsements. Who: Callaway golf company‚ Taylormade-adidas golf‚ Titleist/Cobra golf‚ Pin golf‚ Nike golf. What:golf
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Assignment 1 Describe Porter’s Five–Force model and how it is helpful when developing one’s international strategy. Do you see any limitation to Porter’s modeling techniques? Michael Porter ’s Five-Force model‚ as described and illustrated in “Porter’s Five Forces: A Model for Industry Analysis (Article from QuickMBA.com)”‚ goes beyond the traditional industry competitive analysis that would just compare Rivals‚ both current and potential‚ to include Suppliers and Buyers and also Product or Service
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including CSDs. Currently‚ Australian per capita consumption is 63 per cent of the US consumption level. 4. What have been the key issues affecting historical industry growth? What was their impact (high/medium/low)? (growth % analysis (high/medium/low) +remote environment analysis (+/-) P. 2.14 2004 Growth % of BW Revenue Growth % of NAB Revenue 2005 2006 2007 2008 2009 Average 13.58% 6.61% 7.61% 6.72% 8.08% 6.49% 12.15% 6.04% 11.25% 4.30% 11.09% 8.30% 10.63%
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2012 STRATEGIC MANAGEMENT Discuss Porter’s five forces theory of market competition. How does strategic group analysis provide a refinement to the five forces model? Key words here are: -discuss -Porter’s five forces -strategic group analysis -refinement of it(improve it yaani k extra benefits of strategic group analysis compared to five forces) Strategic decisions have always been a vital part of business as ever since their conception but the word strategy is barely mentioned pre 1960s
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Porter’s five forces Michael E Porter developed the Porter’s five forces analysis in 1979 which serves as a framework for industry analysis and business strategy development. Its five forces determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. Three of Porter’s five forces refer to competition from external sources. The remainder are internal threats. It is useful to use Porter’s five forces in conjunction
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The Five Forces Model (developed by Dr. Michael Porter of Harvard University) serves as a framework for examining competition that transcends industries‚ particular technologies‚ or management approaches. The underlying fundamentals of competition go beyond the specific ways individual companies go about competing (i.e. StrengthsWeaknesses-Opportunities-Threats (SWOT) analysis; the 4P’s of marketing: product‚ price‚ place‚ promotion). The underpinning of this framework is the
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