manufacturer. Some large companies choose not to use the manufacturer name and/or logo on all their brands. Often‚ a company name is well-known within business circles but unfamiliar to the average consumer‚ in which case‚ dissonance can prevent consumers from recognizing the brand name. Other companies pick and chose which of their products will carry the corporate brand name A fundamental problem with regards to international branding is that firms currently do not pay enough attention to their employees
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IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2‚ Issue 5‚ May 2014‚ 1-10 © Impact Journals LEADERSHIP STYLES AND EMPLOYEE MOTIVATION: AN EMPIRICAL INVESTIGATION IN A LEADING OIL COMPANY IN INDIA R. GOPAL1 & RIMA GHOSE CHOWDHURY2 1 Director and Head‚ Department of Business Management‚ Padmashree Dr D.Y.Patil University‚ New Mumbai‚ Maharashtra India 2 Head of HR‚ Researcher‚ India for Quinnox Consultancy Services‚ Department
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Nike: The Sweatshop Debate Nike is a Global Force and leading force for globalization in the world. Nike outsources its manufacturing and employs over 600 thousand workers throughout the world in over 600 factories. Nike has 20 billion in revenues each year and its brand has become one of the most recognized symbols in the world today. Nike focuses on marketing and design and employs such star athletes as Michael Jordan‚ Tiger Woods‚ Carmelo Anthony and Kobe Bryant to market its products. Nike
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human resource management theory related to the satisfaction and motivation of employees in the orgainzation. It also includes definition and concept of motivation‚ importance of motivation‚ motivation theories and satisfaction and importance of employee satisfaction as a literature review. 2.1 Definition and concept of motivation Many researchers have developed the concept of motivation based on the existing knowledge. Motivation is a psychological feature that arouses an organism to act towards
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standard to other developing countries‚ there is a tremendous gap in income per capita. In 2008‚ the average monthly income for an unskilled chinese worker is approximately 500 a month‚ while a sweatshops typical employee make slighter above that by 100 U.S. dollar. Unlike most jobs in China‚ these sweatshop offer bonus‚ health benefits‚ housing and meals to their employees. While this course of action reduce cost‚ it also created jobs in
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positive benefits‚ which range from lower prices to consumers‚ increased education for individuals within the countries where expansion occurs‚ and a higher standard of life for the individuals in these countries. While arguments can be made that globalization is a positive or negative force on a country or on the world economy‚ the debate is not likely to end any time soon. This paper will take a look at the positive impacts of globalization by examining Nike in Vietnam. Nike has long been viewed as
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CIPD Managing & Leading People Employee Engagement Contents Page Introduction 2 Principles of Employee Engagement 3 Employer & Employee benefits of employee engagement which might accrue to the employees and to the employer 5 Opposing arguments which might be put forward against the implementation of employee engagement 7 Specific employee engagement practices and techniques which‚ in my opinion‚ would be most beneficial to achieving
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marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on running
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Individual Assignment - ENMN 430 Erkens Gjini Legal Case Brief Jacobson vs. Nike Canada Inc.‚ Instructor: Connie Carter November 9th‚ 2014 Introduction In the case of Jacobsen vs. Nike Canada Ltd‚ Mr. Jacobsen an employer of Nike Canada Ltd was seriously injured in a car accident as a result of alcohol consumption while at work. This paper will prove that the defendant (Nike Canada Ltd.) was negligent in all the four elements of “Negligence “ and therefore liable for the
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Position .p.30 Strategic Plan ..p.33 Conclusion ...p.38 LIST OF EXHIBITS Sales Trends Graph p.5 Net Income Trends Graph .p.5 Nike Board of Directors Table ...p.11 Table of Key Financial Ratios ...p.22 Net Income Trend Graph . ..p.24 Primary Strategic Match Position Chart ..p.30 Industry
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