Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Company Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10‚ 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners‚ Bill Bowerman and Phil Knight‚ from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between
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Ethical Issues in Management: Hiring Hiring is an everyday function of all businesses‚ when hiring‚ there are numerous policies and procedures that are required and must be followed. This will guide and address the directives that businesses should follow to meet the terms of the law and guarantee that the business is not showing prejudice against any group‚ but that the company hires the person most qualified without regard to race‚ religion‚ gender or creed. There are many moral and ethical
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The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers
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NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike’s push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events‚ such as the 2012 Olympics‚ the 2012 Soccer Euro Cup
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maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and
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Employee Selection Learn how to select and hire the best employees for your open positions. Selection and evaluation techniques are explored that help you pick among qualified candidates. Employee selection processes are critical to hiring a superior staff. Learn to improve your employee selection methods. 10 Tips for Hiring the Right Employee Top Ten Tips for Selecting and Hiring the Right Employee Hiring the right employee is a challenging process. Hiring the wrong employee is expensive‚ costly
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about anything for sneakers nowadays. Nike is a very well known shoe and athletic wear company. However‚ not many people know that Nike controls many sweatshops. Nike should not be allowed to pay people less than a living wage‚ make them work for an outrageous amount of hours‚ and under the present appalling laws and conditions. Violence and unfair conditions is not a solution to this crisis. After research‚ I believe I may not buy anymore stylish sneakers from Nike or any high end companies because
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CASE STUDY Q1. What could Nike as a particular Company do to ensure that their associate contract manufacturers‚ all over the world comply with minimum standards of corporate governance in their factories‚ even before they were engaged? Ans1. Nike company should deliver a legal enviironment to the manufacturing factories with which the company is carrying out its contaracts all over the world inorder to support these factories to be able to encourage the ecnomic activity all over the world which
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