EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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Introduction: Nike is famous known as an athletic shoe producer. It has the biggest market share in America and a global reputation for sports equipment. For Nike‚ buyers never worry about the quality because it’s professional. It was born in 1972 and bought Converse in 2003. Nike commits itself to the mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders
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The Nike Corporation is the world’s leading supplier of athletic shoes and apparel. The company takes its name from the Greek goddess of victory‚ and has fulfilled its reputation of being victorious in the sporting good industry for over a decade. For several organizations Nike had become a symbol of the evils of globalization as the company became a target for accusations that products were manufactured in "sweatshops" using child labor‚ working excessive hours under hazardous conditions while being
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1974‚ pp. 48-54 Stancu‚ S.‚ Predescu‚ M.O.‚ „The Choice of an Optimal Portfolio on the Romanian Capital Market under Uncertainty and Risk Terms‚ in the Actual Era of E-Business”‚ The Proceedings of the ninth international conference on informatics in economy‚ Bucharest‚ Romanian‚ 2009‚ pp. 206-211 Stancu‚ S.‚ Predescu‚ M.O.‚ „Genetic Algorithm for the Portfolio Selection Problem on the Romanian Capital Market”‚ Proceedings of International Conference on Engineering an Meta-Engineering‚ Orlando‚ USA
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top-selling product categories. Nike also offered shoes designed for outdoor activities like tennis‚ golf‚ soccer‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ aquatic activities‚ hiking‚ and other athletic and recreational uses. Nike sold sports apparel‚ athletically inspired lifestyle apparel‚ as well as athletic bags and accessory items. Nike often marketed footwear‚ apparel and accessories in "collections" of similar design or for specific purposes. Nike also marketed apparel with
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Nike: The Sweatshop Debate Case Study Brenda Borders MGT/448 June 20‚ 2011 Gregory Flick Nike: The Sweatshop Debate Case Study Nike was established in 1972 and is a leading marketer of athletic shoes and apparel. Nike operates in more than 160 countries‚ directly or indirectly employs nearly one million people‚ and for the fiscal year ended 2010 reported revenues of $19 billion. (nikebiz.com) Nike has consistently been accused of‚ criticized for‚ and protested against‚ for using sweatshops
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ID: 4230485 CASE STUDY: Nike writes the future for soccer Nike is one of the renowned sports brands in the world. In 2010‚ Nike introduced their “Nike writes the future” commercial campaign. This was aired for the Soccer world cup 2010. Even though Adidas was the sole sponsor for this event‚ Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations‚ sponsorships and innovations. Nike engaged young
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Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
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Report: The Travails of Nike INTRODUCTION Nike‚ Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th‚ 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike‚ Inc. in 1978. Currently their brands include Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan and Nike Skateboarding‚ while their subsidiaries are Cole Haan‚ Hurley International‚ Umbro and Converse. During this stage‚ the Nike brand has become so
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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