the degree to which its targeted "publics" support its goals and policies. Public relations specialists serve as advocates for businesses‚ nonprofit associations‚ universities‚ hospitals‚ and other organizations‚ and build and maintain positive relationships with the public. Businesses recognize the growing importance of good public relations to the success of their organizations; they increasingly rely on public relations specialists for advice on the strategy and policy of such programs. As noted
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MANAGING EFFECTIVE LABOR EMPLOYEE RELATIONS Abstract Labor relations refer to the relationship between corporate management and the unionized workforce. Administering the best practices along with the current developments in labor relations is contingent on labor management relations. In addition‚ the legal framework for collective bargaining and negotiations need to be examined. Knowledge of the history of the relationship between labor unions and management is fundamental in effective labor relations
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Number 2‚ 2000‚ pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland‚ USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective organization. The article begins
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Good Neighbours Campaign‚ 1999 Client: Australian Cotton Industry PR Company: Cox Inall Communication Cotton production is a significant primary industry in Australia‚ with a record harvest of more than 583‚000 hectares being planted in 2011/12. Cotton is one of Australia’s largest rural export earners‚ which continually supports the viability of more than 50 rural communities across the country. With more than two and a half times the world’s average yields‚ Australia’s cotton industry is now
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EFFECTIVE MEMORIZATION STRATEGIES Memorization‚ as defined by Wikipedia‚ is the process of committing something to memory. It is a process that everyone undertakes to store in memory for recalling later. Memorization is an ongoing‚ lifelong process. Examples of some of the items that we strive to memorize on a daily basis are telephone numbers‚ addresses‚ music‚ lists and maps. The memory demands for students in college are much greater than they are for adults due to the amount
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International Journal of Management Vol. 29 No. 3 Part 2 Sept 2012 207 Developing Effective Marketing Strategies for the Japanese Market: A Review of the Literature Shinichi Hirokawa Argosy University Tsai-Ling Wu Argosy University Japan‚ as the world’s third largest economy‚ continues to be attractive to international exporters and investors. It is our argument that the forces of change that led originally to new and bigger opportunities remain the same‚ despite surface differences
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Nike Inc. Cost of Captial Michael Tjandra Anna Ellie Du Background of Nike and North - Point Nike North-Point Revenue $9 Billion from 1997 Mutual Fund Management Firm Net income fallen from $800 Million to $580 Million Invests in fortune 500 companies Market Share fallen from 48% (1997) to 42% (2000) At end of June 2001‚ fund’s year to date returns tops at 6.4% Long term revenue targeted at 8-10% Funds performed extremely well Earning growth is targeted at 15% The stock market in decline
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Public relations describes the various methods a company uses to disseminate messages about its products‚ services‚ or overall image to its customers‚ employees‚ stockholders‚ suppliers‚ or other interested members of the community. The point of public relations is to make the public think favorably about the company and its offerings. Commonly used tools of public relations include news releases‚ press conferences‚ speaking engagements‚ and community service programs. Although advertising is closely
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Developing Appropriate Teaching Strategies Rebekah Dandeneau SOC12: Child Family & Society (BMF1511A) Instructor: Jeanette Maxey March 30‚ 2015 Developing Appropriate Teaching Strategies Developmentally appropriate practice (DAP) is a tool that teachers use to create active learning experiences in culturally diverse classrooms. Some issues that teachers may encounter are communication problems where some children in the classroom use English as their second language‚ keep some
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The oil industry is developing on a quotidian basis and is becoming a vital driver of the worldwide economy. The public and community relations constantly face herculean challenges- both internal and external- that need to be dealt very carefully and strategically. Today‚ the oil industry operated differently‚ with the management of these companies not being solely reported to stockholders but to wider range including stockholders but also employees and the community where it operates. Consequently
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