Public Relations has a lot to offer‚ and political campaigning has a lot to learn. Campaigning‚ especially when it comes to politics‚ can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman‚ who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations‚ and without this flow of
Premium Public relations
JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS JLS 610 PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS Course Code Course Title Course Developer Content Editor Programme Leader JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos. Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA
Premium Public relations
NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
Premium Nike, Inc.
What is Public Relations Good For? There are many people who think they know what public relations is‚ but for the most part they don’t understand the importance that public relations offer. Public relations the key to every organization‚ without it they couldn’t function. Most definitions of public relations contain two concepts‚ communication and management. Public relations is the way in which organizations communicate to their public. Organizations use public relations specialist to gain
Premium Public relations
Ancient Origins of Public Relations Ancient civilizations and medieval society offer glimpses at public relations-like activities. Ptah-hotep‚ the advisor to one of the ancient Egyptian pharoahs‚ wrote about 2‚200 BCE of the need for communicating truthfully‚ addressing audience interests‚ and acting in a manner consistent with what is being said. Archeologists have found ancient bulletins and brochures in ancient Mesopotamia (present-day Iraq) dating to about 1‚800 BCE. These publications on
Free Roman Empire Ancient Rome Rhetoric
modern day PR is‚ Warnaby & Moss (2002) state that “Public relations is the art and social science of analyzing trends‚ predicting their consequences‚ counseling organisation leaders and implementing planned programs of action which will serve both the organization’s and the public interest.” This definition highlights several aspects that are important to a modern PR professional; trends‚ public interest & planned action. Modern public relations is always facing new challenges and trends as globalization
Premium Public relations
MARKETING 438 PUBLIC RELATIONS MAJOR CASE PRESENTATION 20TH CENTURY INSURANCE COMPANY BY Branson C. Nicholson Nichelle Cox Rhonda Porter 1lb4198 02/17/99 Instructor: Paula Becker UNIVERSITY OF PHOENIX Long Beach Campus Table of Contents History‚ Position‚ Targeted Market‚ Goals Page 3 Northridge Earthquake‚ Crisis Page 4 Comeback Kid‚ Results of PR Campaign Page 6 Developing a Crisis Plan‚ Page 7 Crisis Team‚ Milestones for Communication
Premium Crisis management Insurance Public relations
Understanding Public Relations New media technologies for Not for Profit organisations Part 2 Analyse‚ discuss and explain how effectively Lifeline Australia is using new media technologies to manage the reputation and image of the organization and its relation to the publics. New media technologies are a set of digital tools emerging in the end of 20th and the beginning of the 21st centuries‚ predominantly
Premium Mass media Sociology Media
The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
Premium Public relations
Effective Strategies Hyson C. Denard MGT/312 2/23/2015 Steven Broe Effective Strategies General Electric General Electric‚ to most of people known simply by (GE) is a multinational huge corporation incorporated in New York and head quartered in Fairfield‚ Connecticut. As of 2015 the company operates through Power and water‚ Oil and Gas‚ Energy management‚ Aviation‚ Healthcare‚ transportation‚ and Capital. 2011 was a great year for GE‚ they ranked in the fortune 500 as the 26th- largest
Premium General Electric Dow Jones Industrial Average Jack Welch