to attract customers. With new releases being sold out within days‚ the Jordan brand Is a perfect example. The Jordan brand has been able to sell for over 20 years now while always making good profit. A Little Bit of History… Back in 1984 the Nike company was struggling to attract customers. They had to come up with a new idea and in came Michael Jordan. After signing Jordan to a 2.5 million dollar contract‚ the “ Air Jordan” brand was created. Originally back in 1984 the shoes created
Premium Nike, Inc. Michael Jordan Basketball
Strengths • Largest boardsport brand • Third-party manufacturing • Liquidity‚ leverage‚ & profitability Volcom Inc. (Volcom) started very small‚ the founder borrowed 5‚000 dollars from his father to start the business. They new nothing being expert‚ their sales went negative to huge positive‚ because of their spirit and creativity work. The company growth was due to the wide array of products developed and offered. Volcom designs‚ markets and distributes premium quality young men’s and young
Premium Marketing Manufacturing Revenue
Nike Inc. Case 1. What is the WACC and why is it important to estimate a firm’s cost of capital? WACC is weighted average cost of capital‚ which is the expected rate of return on average from all the company’s existing debts and securities. It takes into account all different types of financing in the company’s capital structure. The reason it is important to estimate WACC is because it measures what it costs the firm to take on a project based on its current Debt and Equity mix. When the
Premium Stock Weighted average cost of capital Stock market
Discuss Nike’s new product portfolio and strategic brand management strategies. Indicate any recommended changes. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike Inc. in 1978. It started as a US based shoe distributer and has grown to become one of the largest sellers of athletic footwear‚ athletic apparel‚ equipment in the world. The company creates designs for men‚ women and children. Its top selling product category includes
Premium Nike, Inc. Brand management
businesses in this industry. Competitors and Market trend: As mentioned earlier‚ the global sportswear market is considered to be highly competitive. The behemoths of the sports apparel and equipment industry are; Nike‚ Adidas‚ Reebok and Puma. Adidas emerged in the industry before Nike and now the Adidas Group owns both Reebok and Adidas. Adidas is the largest sportswear manufacturer in Europe and second largest in the world (“Adidas Group History”). On the other hand‚ Puma is well known for its
Premium Nike, Inc. Athletic shoe Reebok
||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company
Premium Reebok Athletic shoe Adidas
Idea Generation Process For NANO: “The People’s Car” AND NIKE : “Just Do it” Stages of Idea Generation Process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization Concept Screening* Test Marketing* Opportunity Identification Idea Generation Concept Development Product Development Positioning Development Commercial-ization *”Stage Gates” Marketing Plan Development A systematic approach that increases
Premium Tata Nano Tata Motors Marketing
Marketing ABSTRACT The nature of this project is to determine how the leadership within Nike‚ specifically Phil Knight‚ affects the brand image both from an internal company focused perspective as well as from an external viewpoint of the consumers and the media. I am curious to see how leadership and brand image are connected. As well as to what extent leadership improves brand image and perception in the minds of Nike members as well as customers. The focus will be on evaluating the leadership of
Premium Brand Brand management Logo
Bcg Matrix-Nike Nike BCG Matrix Nike Corporation is a Fortune 500 company‚ founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton‚ Oregon‚ Nike is a proven leader in the sports equipment‚ apparel and athletic shoe industries. As of 2013‚ Nike employees more than 44‚000 people worldwide. The brand portfolio‚ in addition to a wide variety of Nike premium products for leisure and sports activities‚ includes: Cole Haan‚ Converse‚ Umbro‚ Ltd.‚ Hurley and Nike Golf. Nike contracts with
Premium Nike, Inc.
Organizational Structure Nike is a “Global marketer of athletic footwear” (Nikebiz‚ 2010) Nike operates in 160 countries and has many brands including Nike Golf and Air Jordan. The mission statement of Nike is to “Bring inspiration and innovation to every athlete in the world” (Nikebiz‚ 2010). Organizational Structure Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company. Apparel for Nike brand‚ Converse‚ and
Premium Nike, Inc. Athletic shoe