also double as a sneaker store. The customization service will be available to male and females. Shoe sizes will range from size: 5-14. My service will offer the brands of Adidas and Nike to choose from. The models we will customization will be the Adidas "superstar shell toe"‚ the Nike "air force 1"‚ the Nike "dunks" and
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CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production
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main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a global symbol of sporting excellence. They are the #2 sporting goods manufacturer behind only NIKE. Adidas’ main market is the footwear manufacturing industry. Research and development is what gives Adidas a competitive advantage. They focus many resources on being innovative and developing new products. An analysis of the internal and external
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IT systems at Reebok Company History The athletic shoe industry in the United States was an $8.25 billion market in 2003. By 2010‚ industry revenue had hit $21.9 billion with sales of over 362 million shoes a year. The four largest companies (Nike‚ New Balance‚ and Adidas-Reebok) controlled 70 percent of that market. Reebok can trace its history back to Joseph William Foster‚ who made some of the first spiked running shoes by hand in London in 1895. In 1958‚ two grandsons started a companion
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of marketing‚ production and R&D spread out. * Larger companies (NIKE‚ Adidas‚ …) can afford to put more money into marketing and R&D due to larger sales volume. * Larger companies often produce a wide range of related goods (ex. Nike: shoes‚ watches‚ tees‚ …) * Consolidation * Larger companies often acquire smaller companies before they grow substantially and become threats. (ex.: Converse – Nike / Reebok – Adidas )‚2 * Patents: * Patents are made on new shoe
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VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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September 2013 1. Situation analysis A. General Environment Sociocultural/Demographic – Under Armour was able to build its brand image through extensive sponsorship. Under Armour now provides gear to the NFL‚ MLB‚ MLS‚ NHL the USA baseball and Ski teams including other professional leagues abroad. In 2005‚ Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still
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began to climb. In 1985‚ Reebok USA and Reebok International merged to become Reebok International‚ Ltd. Reebok soon became synonymous with women‚ walking and aerobics. In 1992‚ Reebok set out to knock Nike out of the top spot as the leading sports and fitness brand. Little did they know that Nike would not be their only adversary. Resources: Brand name Reebok Management Team Financial capital Stockholders Manufacturers/Suppliers Quality Products Capabilities
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Furthermore‚ in 2007‚ global footwear sales reached $44.4 billion‚ a mere 2% increase from 2006. Much of this slow down is because of weakened consumer spending But also the rise in popularity of low-performance footwear. This may have propped up Nike who managed better than most competitors‚ as the company ’s footwear sales increased 9% during Q1 2009 Break down of footwear market – low performance includes Converse [pic] For many years this has been good news for Converse‚ but recently they
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superstars Dwayne Wade and Chris Bosh in South Beach‚ Miami. The sports world was left in disarray as the overwhelming negative response circulated the country. James turned the negative feedback he received from his decision to the theme of his Nike commercial. Nike dropped “Rise” on Oct. 27‚ 2010 and in 90 seconds; the ad manages to touch on LeBron’s decision and the entire negative backlash. The commercial portrays a man simply trying to do what is best for his career and life in general‚ while being
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