Strenghts |Weaknesses | | | | | |A well-recognised brand all over the world‚ the firm is considered |Bad reputation since 1997 because of picture showing child word in | |as a one of the major manufacturer of athletic shoes‚ sports |Pakistan. | |equipment
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NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo‚ Jan Clark Meer‚ Regginald Young‚ Johnedel Quintero‚ Arvin Dioneda‚ Jefrick September 18‚ 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike‚ there was Blue Ribbon Sports (BRS). It was the company Phil Knight‚ our founder‚ and legendary track coach Bill Bowerman created in 1964 to provide athletes with
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Summary NIKE‚ Inc.‚ together with its subsidiaries‚ engages in the design‚ development‚ marketing‚ and sale of footwear‚ apparel‚ equipment‚ and accessories for men‚ women‚ and children worldwide. The company offers products in seven categories‚ including running‚ basketball‚ football‚ mens training‚ womens training‚ NIKE sportswear‚ and action sports. It also markets products designed for kids‚ as well as for other athletic and recreational uses‚ such as baseball‚ cricket‚ golf‚ lacrosse‚ outdoor
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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age‚ race‚ family income‚ and education level‚ among others.Besides‚ it was observed that the majority of the respondents consist of professional from various fields like engineers‚ software professionals‚ working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying
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Position .p.30 Strategic Plan ..p.33 Conclusion ...p.38 LIST OF EXHIBITS Sales Trends Graph p.5 Net Income Trends Graph .p.5 Nike Board of Directors Table ...p.11 Table of Key Financial Ratios ...p.22 Net Income Trend Graph . ..p.24 Primary Strategic Match Position Chart ..p.30 Industry
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The company that has first 3 letters similar to mine is Adidas & the other company in the same sector was Nike. The Mission statement of Adidas is : “The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. We are dedicated to consistently delivering outstanding financial results. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every
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Brand : Nike Inc. Definition Of Internal Value: A unique combination of systems‚ processes and networks within the organization to provide a sustainable differentiating factor among competitors and customers. Introduction: Nike was founded in the year 1964 when it was called by the name ‘Blue Ribbon Sports’ ‚ by Bill Bowerman and Philip Knight ‚ and later became known as Nike Inc.‚ (derived from the Greek Goddess of victory)in 1978. Explanation: Nike is one of the biggest sports
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A Report on the Product/Services/Promotional Strategies Offered by Nike I visited the website of Nike‚ one of the most widely known sellers of athletic footwear‚ equipment and apparel in the world. The message that I got from Nike is “if you have a body‚ you are an athlete”. This is a very clever message because not only is the company trying to target athletes‚ they are targeting everyone in the whole entire world. Everyone has a body so everyone has the potential to be an athlete. This is
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Nike “Just Do It” Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the “Just Do It” campaign done by Nike. Named after the Greek goddess of victory‚ it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports‚ Phil
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Nike and Global Labour Practices Nike and Global Labour Practices A case study prepared for the New Academy of Business Innovation Network for Socially Responsible Business by David F. Murphy & David Mathew The strategic concept for Nike entering the new century is to be an archetype of the responsible 21st century global company‚ in the sense that we are providing a sustainable footprint everywhere‚ not only with environmental performance‚ but with people performance as well. The triple
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