Nike is the leading footwear company in the world. PEST Analysis sums up how the company’s business strategies fare in the macro environmental level. Nike‚ Inc. is an incorporated company that designs‚ develops and markets worldwide athletic footwear‚ apparel‚ equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States‚ Europe‚ Asia Pacific‚ and the Americas. Nike has some 20‚000 retailers
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Nike Inc.‚ Cost of Capital Dr. Romer Finance 3613 By: Joseph White Michael Parker NorthPoint a mutual-fund-management firm is contemplating adding Nike Inc. stocks to its Large-Cap Fund. Kimi Ford a portfolio manager for NorthPoint has developed a discounted-cash-flow forecast to help make the decision. Kimi comes to the conclusion that Nike is overvalued at its current price of $42.09 with a 12 percent cost of capital that she estimated. To determine if her estimation is correct about
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companies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background‚ macro and micro environment forces‚ market segmentation‚ target markets‚ targeting strategies and position strategies. Many secondary researches which will be in the appendices to are done to finish the report. The results show that Adidas and Nike have
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Case 2: Nike: The Sweatshop Debate Nike is a prolific international company with humble origins that has come to be known as a premium provider of athletic apparel and other assorted items. The Nike “swoosh” is one of a host of logos/symbols that can be recognized the world over. However‚ the beginnings of Nike are far more pedestrian than their global organization today. Nike is a company that was founded in 1972 by former University of Oregon track star Phil Knight. Though it may have had
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Nike Globalization By:Randell Smith Nike is well known around the whole world. They are the largest seller of athletic apparel and athletic footwear. The Nike logo‚ that is a swoosh‚ is one of the most recognizable business logos on earth. The logo is more than just a symbol. Nike is a prime example of the way a company is supposed to approach the sports market. Nike is everywhere related to sports including‚ retailing‚ sports management and sports promotion. Nike is advertised on TV commercials
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[Writer Name] [Supervisor Name] [Subject] [Date] Nike Company’s Background History Nike in 1962‚ started as Blue Ribbon Sports‚ as its Founder member‚ Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964‚ Bill Bowerman‚ Knight’s track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton‚ Oregon. Nike’s grassroots strategy was born of low capital and necessity‚ but became one of the
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NIKE Inc. principle business activities are the design‚ development‚ and worldwide marketing of high quality footwear‚ apparel‚ equipment‚ and accessory products. They sell their products through NIKE owned retail stores and internet sales‚ and through a mix of independent distributors and licensees worldwide. Virtually all products are manufactured by independent contractor‚ with all footwear and apparel manufactured outside the US‚ while equipment products are mostly manufactured within the
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Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ it employed
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The Nike Controversy By Matt Wilsey‚ Scott Lichtig Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States‚ with the exception of some in the agricultural sector. However‚ internationally
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Interpersonal Behavior in the Workplace: Trust Nike Inc.‚ the sports apparel multinational company has been under suspicion and scrutiny for their practice of the unfair treatment and negligent labor habits in their offshore factories. They have been criticized for human rights abuse‚ child labor law violations‚ as well as minimum wages and trade union relations violations within a number of Asian countries. They subsequently misguided the public in an attempt to make one believe there is no
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