Summary Nike has been able to become a global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer‚ then to a distributer‚ then to a retailer‚ to then be available for
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History of Nike and E-commerce Nike is a major publicly traded sportswear and equipment supplier based in the United States. Nike‚ originally known as “Blue Ribbon Sports” was founded by University of Oregon track and field coach Bill Bowerman and student athlete Philip Knight in January of 1964. Blue Ribbon Sports was operated out of Knight’s automobile trunk‚ as a distributor for Japanese shoe make Onitsuka Tiger. Three years later in 1967‚ Blue Ribbon Sports opened up its first retail store
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Is exploitation and working conditions a problem in countries like Indonesia‚ China and Thailand? Yes. Many American consumers purchase items and use things everyday that they have no idea how they were made or where they came from nor do they care. Why should they have to care how the item was made or anything about it? To care about something can simply mean to feel concern or interest for it. I think many Americans care about the working conditions of the factory workers that our creating our
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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Nike Ethical Dilemmas Ethical Audit Report Table of Contents Nike Ethical Dilemmas 1 Ethical Audit Report 1 Executive summary 2 Purpose of the Report 2 A Snapshot of Nike’s Business Ethics 3 Ethical Dilemma’s Facing Nike 4 Nike’s Best Ethical Practices 7 Conclusion 8 References 9 Executive summary As globalization increases the scope of the Multinational Companies (MNCs) to penetrate the market both for cost effective
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CHENGDU‚ SICHUAN‚ CHINA PR NIKE‚INC. ANALYSIS REPORT An academic written sample from Liu Yijun In support of applying MSc Finance at Manchester University Note: This is a short version only covered what was performed by Liu Yijun‚ including brief introduction‚ the calculation of FCF‚ WACC‚ sensitivity analysis and word typesetting In partial fulfillment of the requirements for the course Equity Investment January‚ 2013 1 January 2013|Equity Investment|NIKE Inc Financial Report
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UV0010 NIKE‚ INC.: COST OF CAPITAL On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual-fund management firm‚ pored over analysts’ write-ups of Nike‚ Inc.‚ the athletic-shoe manufacturer. Nike’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in Fortune 500 companies‚ with an emphasis on value investing. Its top holdings included ExxonMobil
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ANTONIO‚ PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike‚ Inc. Executive Summary Nike‚ Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001)‚ the net income in 2001 for Nike‚ Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001‚ revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997‚ the company’s success include
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MARKETING EXCELLENCE- NIKE The case explains how Nike successfully marketed it products by getting it endorsed through top athletes‚ who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ‚it generated great revenues in a year alone‚ and its “just do it” ad campaign manifested brand’s attitude of self-empowerment through
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Presented to: Dr. Laura Pogue Chadron State College Organizational Behavior Audit for Nike Inc. TABLE OF CONTENTS 1. Company Overview 2. Body of report 2.1. Introduction to Organizational Behavior [general OB attributes] 2.2. Individual Behavior‚ Values‚ and Personality 2.3. Perceptions and Learning in Organizations 2.4. Workplace Emotions‚ Attitudes‚ and Stress 2.5. Employee Motivation: Foundations and Practices 2.6. Individual Decision Making 2.7. Team Dynamics 2.8. Communicating
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