Assignment 3: Promotional and Advertising Strategies 1) Providing information This paper is my BUS 508 assignment which chosen topic of sports apparel‚ comparing between Under Armour’s and Nike’s swimwear for adult case. The raw material will be shown in table 1 and 2 in appendix. All information is provided from their own website of Under Armour and Nike. Why does it have to be website? Website is the market place that millions customers can go shopping at the same time. This way might save cost
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1. Why is it important for a firm to periodically review its logistics network design? How do a firm’s requirements for its logistics network change over time? 為何公司週期性地檢視物流網路設計是重要的？公司該如何要求物流網路隨著時間改變？ The factors that affect the performance of the logistics network are not static‚ i.e.‚ they change over time. These factors include demand‚ product design‚ various costs in the logistics network‚ regulations‚ contracts‚ etc. The effects of these dynamics need to be evaluated periodically in order
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Logistics Operation Contents Executive Summary 3 Company profiles: 3 Tesco Plc: 3 Sainsbury: 4 Analysis of logistic operations of TESCO: 4 Logistics in practice: 4 Logistics replenishment policy: 5 Transportation model for national and global operations: 6 Analysis of logistics of operation of SAINSBURY: 7 Logistics practices: 7 Logistics replenishment policy: 8 Transportation model for national and global operations: 8 Comparative
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Logistics Logistics is the management of the flow of goods‚ information and other resources‚ including energy and people‚ between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently‚ and originally‚ military organizations). Logistics involves the integration of information‚ transportation‚ inventory‚ warehousing‚ material-handling‚ and packaging‚ and occasionally security. Logistics is a channel of the supply chain which adds the value
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Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world ’s largest home appliance brand‚ founded in 1984 in Qingdao; the current Chairman of the Board‚ CEO Zhang Ruimin is one of the main founders. At present‚ Haier has established 21 worldwide industrial park‚ five R & D centers‚ 19 overseas trading companies‚ employs more than 70‚000 people worldwide. In 2011‚ Haier achieved a global turnover of 150.9 billion yuan‚ the brand value was
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Principles of Logistics Management Istanbul 2012 12.12.2012 2 Logistics Management • Logistics is the art and science of managing and controlling the flow of goods‚ energy‚ information and other resources from the source of production to the marketplace. • Logistics Management is the process of planning‚ implementing and controlling the efficient‚ effective flow and storage of goods‚ services‚ and related information from point of origin to point of consumption for the purpose
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Ballast - (a) the material (usually water in ballast tanks) used to stabilise a vessel when partially loaded or empty‚ (b) In Ballast - term to describe vessel sailing empty to next loading port. BENDS - Abbreviation for ’both ends’. Used when any loading and discharging term for a vessel is the same for both loading and discharging operations. BFI - Baltic Freight Index - an index reflecting a composite number of routes‚ issued on a daily basis. BIFFEX - Baltic International Freight Futures Exchange
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many companies are automating their logistics processes by setting up supply chains that connect them with their customers and suppliers. Simply defined‚ logistics is a practice that ’s used to determine how to move people and materials most efficiently between a source and a destination. The "chain" metaphor is used to describe a group of companies connected loosely‚ all collaborating on the most efficient and economical delivery of a product. Logistics management requires that equipment
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As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
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Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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