Logistics is the management of the flow of resources between the point of origin and the point of consumption in order to meet some requirements‚ for example‚ of customers or corporations. The resources managed in logistics can include physical items‚ such as food‚ materials‚ equipment‚ liquids‚ and staff‚ as well as abstract items‚ such as time‚ information‚ particles‚ and energy. The logistics of physical items usually involves the integration of information flow‚ material handling‚ production
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ANTICIPATORY LOGISTICS IN THE CORPORATE WORLD What is anticipatory logistics? It’s a system made of information which anticipates the requirement of customers needs so suppliers can provide adequate service production to meet their needs. Anticipatory logistics is part of the supply chain management which is how things get from the manufacturer to the customer‚ but it also is the raw materials that are needed in manufacturing. The U.S. Army uses Anticipatory logistics in their supply chain
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Team 8 BRAND EXPLORATORY & STRATEGY REPORT MAR6816 – Advanced Marketing Management Summer 2015 2-‐Year Internet MBA University of Florida NIKE FOOTWEAR Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren O’Brien Ken Oliveri Team 8 INTRODUCTION Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor
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Nike: A Powerhouse Case Analysis Introduction Nike is a US based company founded in 1964 by Phil Knight and Bill Bowerman. Originally it was named as “Blue Ribbon Shoe” company‚ but in 1972 the founders changed the name to “Nike”. Now “Nike” is world’s number 1 supplier of athletic footwear‚ sportswear‚ apparel‚ accessories and etc. Its slogan “Just does it” and “Swoosh” are one of the most recognizable slogans
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Case study: Nike: the Sweatshop Debate 1) Should Nike be held responsible for working condition in factories that it does not own‚ but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore‚ it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However‚ Nike‚ like any other capitalistic
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NURNBERG AUGSBURG MASCHINENWERKE Course: Bachelor of Business (Maritime and Logistics Management) Abstract The following article follows the case of a German company‚ Nurnberg Augsburg Maschinenwerke and an order‚ of buses‚ from a group of Brazilian authorities dealing with the improvement of the local public transportation. The best and most viable routes are to be decided upon for the delivery of these buses to Santos. A condition was given for 25 buses to be
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WHAT IS LOGISTICS According to Paul R. Murphy ‚ Jr. and Donald F. Wood‚ who shared the definition as promulgated by the Council of Supply Chain Management Professionals‚ one of the world’s most prominent organizations for logistics professionals‚ defined it as “Logistics management is that part of supply chain management that plans‚ implements and controls the efficient‚ effective forward and reverse flow and storage of goods‚ services and related information between the point of origin and the
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SCMA306 Logistics and Physical Distribution – Mrs. JR. Gurayah July to October 2013 UNIVERSITY OF KWA-ZULU NATAL FACULTY OF MANAGEMENT STUDIES SCHOOL OF MANAGEMENT‚ IT & GOVERNANCE (MIG) LOGISTICS AND PHYSICAL DISTRIBUTION SCMA306 COURSE OUTLINE 2013 This document contains important information. Please read it carefully and retain it throughout the semester. 1. Introduction Welcome to the field of Logistics and Physical Distribution - it includes the functions of planning‚ organising‚ motivating
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Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader
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mission is “To build a fast car‚ a good car‚ the best in its class ( BentleyMotors‚ 2012)”. Bentley’s Logistics Operations Bentley’s logistics operations work with suppliers and third party Logistics to determine optimum supply chain routes and develop suitable packaging to maintain component quality throughout transportation and handling (BentleyMotor‚ 2012). Inbound logistics Inbound logistics is the activities of receiving‚ storing‚ disseminating incoming inventory parts or material for use
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