Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
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aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses the geographic distribution‚ general environment‚ industry environment using Porter’s Analysis‚ Nike’s competitor
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The Macro Environment of the Crisps‚ Nuts and Salty Snacks market in UK. "The macro environment consists of a number of broad forces that effect not only the company but also the other actors in the macro environment"(Jobber 2007:78). The main purpose of every company is to generate profit by providing its customers their products and services. In order to do that efficiently‚ companies should conduct their business considering the macro environment forces. Therefore often is used the PEST (political
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valuable resource for Nike. Cutting costs by employing workers at a reduced rate or paying less for plant operation allows Nike to invest the additional profits into other areas of the business such as advertising‚ thereby increasing the potential for company growth. In addition‚ decreased operational costs are more likely to attract and retain company investors because more money can go into increasing business profitability. Increases Competitiveness * Because Nike is able to more efficiently
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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Nike‚ Inc. was founded in 1964 by Phil Knight and Bill Bowerman through an investment of $500 by each individual. Nike‚ Inc. was then called Blue Ribbon Sports and has evolved from being an importer and distributor of Japanese specialty running shoes to becoming the world leader in the design‚ marketing‚ and distribution of athletic footwear. Nike’s business model was developed by Knight while attending Stanford Business School in the early 1960’s. Knight realized that the United States’ consumer
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The Risk of Macros A primary security risk in using macros is that macros can be programmed to act like viruses and delete files and cause a lot of damage to your system. Depending on the service pack installed you may get an alert every time you open a file that contains a macro. It would be a good security practice to never enable macros unless you are completely confident and aware of the source. Any unsigned macros are automatically disabled. Any macros that are unknown or downloaded‚ the
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Case Study Nike: The Sweatshop Debate MGT/448 November 2010 Case Study Nike: The Sweatshop Debate Nike was established in 1972 by Phil Knight. This marketing company is famous for their athletic shoes and apparels sold in some 140 countries (Hill‚ 2009‚ p. 154). Nike does not manufacturer any of these products they only design and market them. These products are manufactured in other countries such as Vietnam‚ Indonesia‚ and China‚ where the cost of labor is low. For years Nike has had repeated
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(13% today w/ first clean slate in FY14)‚ international presence (step-back before forward)‚ and square footage growth opportunity at Outlets as leases (typically 5 year) come due. In other words‚ growing pains. Boss also started coverage of Nike Inc. (NKE)‚ giving the company a Hold rating and a $100 price target‚ a touch above today’s $99 share price. He touts Nike’s best-in-class position in its category and also points favorably to its balance sheet: With annual free cash flow generation
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is Nike Inc. I chose to do my research on Nike because I am for one‚ very much interested in Nike‚ and secondly I am very interested in Nike ’s clothing‚ shoes‚ and accessory line. <br> <br>Basketball players "want to be like Mike"‚ but shoe companies "want to be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport‚ including baseball‚ volleyball‚ cheerleading‚ and wrestling. NIKE also
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