Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
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Introduction For this module Session Long Project I picked Nike‚ Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike ’s international activities and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering
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Nike Globalization By:Randell Smith Nike is well known around the whole world. They are the largest seller of athletic apparel and athletic footwear. The Nike logo‚ that is a swoosh‚ is one of the most recognizable business logos on earth. The logo is more than just a symbol. Nike is a prime example of the way a company is supposed to approach the sports market. Nike is everywhere related to sports including‚ retailing‚ sports management and sports promotion. Nike is advertised on TV commercials
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• Types • Causes • Inflation unemployment relationship • Inflation in Nigeria • Measures to control inflation 6. Exchange rate • Meaning • Types • Factors that affects exchange rate of a country 7. Interest rate • Types of interest rate • Interest rate and inflation Recommended textbooks ➢ Macroeconomic theory by M.L Jhingan‚ 12th Edition ➢ Economic by
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Nike Nike is a major publicly traded clothing‚ footwear‚ sportswear‚ and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first‚ however‚ with its many strengths‚ it finally became a symbol of sportswear. * Strengths * Tailored to the needs of every athlete: “get all geared up” option on website takes you through a series of questions to find the perfect gear for you. * Personal: Through NIKEiD athletes are able
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NIKE Inc. principle business activities are the design‚ development‚ and worldwide marketing of high quality footwear‚ apparel‚ equipment‚ and accessory products. They sell their products through NIKE owned retail stores and internet sales‚ and through a mix of independent distributors and licensees worldwide. Virtually all products are manufactured by independent contractor‚ with all footwear and apparel manufactured outside the US‚ while equipment products are mostly manufactured within the
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Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31‚ 2012). As of 2012‚ it employed
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The Nike Controversy By Matt Wilsey‚ Scott Lichtig Introduction: Poor working conditions have been present for centuries. Often times little or nothing is done unless a tragedy occurs to persuade the public to rally for worker rights. This was definitely the case in the United States during the Industrial Revolution and even late in the 20th Century. These conditions have for most purposes disappeared in the United States‚ with the exception of some in the agricultural sector. However‚ internationally
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Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production‚ and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down‚ PEST stands for political‚ economic‚ social‚ and technological concerns. PESTEL also includes environmental and legal factors. Political Political macro environment factors include things like
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Company Overviews Nike In 1964 in Oregon‚ Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971‚ a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson‚ Blue Ribbon Sports ’ first employee‚ made his most durable contribution to the
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