EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
Premium Marketing Globalization Nike, Inc.
Sweatshops Sweatshops play a major role in third world countries. More than 150 million people work in these sweatshops in developing countries. Most of these sweatshop workers are children between the ages of 5 and 14. Many sweatshops are focused on the manufacturing of clothing. Several of these clothing facilities are located most commonly in Central America‚ South America‚ Asia‚ and parts of Europe. Large companies such as Nike and GAP have been discovered to use sweatshops. Although sweatshop
Premium Wage Employment Third World
Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
Premium Nike, Inc. Athletic shoe
.... 1 2.1 2.2 Human Resource Background ..................................................................................... 3 Human Resources Management .................................................................................. 5 HRM of Nike Inc. & Subsidiaries........................................................................ 5 2.2.1 2.2.1.1 Human resources management and the environment ....................................... 6 2.2.1.2 Acquiring human resources ..........
Premium Human resource management Human resources Management
http://www.law.cornell.edu/wex/employment-at-will_doctrine This refers to the presumption that employment is for an indefinite period of time and may be terminated either by employer or employee. This is the historical approach that courts have taken in interpreting employment relationships. Given the unequal bargaining power between employees and employers‚ critics of this doctrine have noted its overly harsh results and have looked to unions‚ acting as certified representatives of employees‚
Premium Employment
In today’s world‚ Nike and Wal-Mart are two big corporations that play a vital role in many lives. They both started from humble beginnings and have become a big phenomenon not only in the United States‚ but globally as well. Through what I would call very smart business concepts both have been able to grow exponentially over the past few decades. Wal-Mart has been able to pretty much dominate retail while Nike has been able to pop up first in peoples mind when it comes to sports apparel. Wal-Mart’s
Premium Nike, Inc. Factory Tiger Woods
CSR Analysis and Impact on Operations Nike has a Code of Business Conduct and Ethics that includes its commitment to the environment and is a signatory of the UN Global Compact. Nike has created a team of sustainability managers led by an independent director. Its environmental goals include producing ’eco-friendly ’ products and minimizing its environmental impact through the reduction of greenhouse gases‚ organic solvents and PVCs. Nike acknowledges the difficulty of tracking environmental
Premium Corporate social responsibility Sustainability Social responsibility
Employment-at-Will Eric Tompkins Prof. James Vricos LEG500 - Law‚ Ethics‚ and Corp. Governance 24 January 2013 Strayer University As a manager and supervisor of an accounting division‚ examine the following issues in relation to the employment-at-will doctrine and responsibility of an employer based on actions and responses to the employee’s conduct and actions. Jennifer‚ a recent graduate‚ has recently been hired by your accounting firm out of college. Upon
Premium Employment
Introduction For this module Session Long Project I picked Nike‚ Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike ’s international activities and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering
Premium Nike, Inc. Advertising Bill Bowerman
Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
Premium Athletic shoe