Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
Premium Scientific method Qualitative research Focus group
selected was Nike. Nike is engaged in the marketing and sales of footwear‚ apparel‚ equipment‚ accessories and much more around the globe. The primary reason I selected this was the company was despite proving itself to be one of the most sustainable businesses in the world. There is quite a significant amount of controversy on just how sustainable some of its business practices truly were in the past. The main controversy being its use of sweatshops to produce its merchandise. Nike is quite possibly
Premium Sustainability Management Strategic management
Aug 5th 2014 BUS 212 Business Law and Corporate Ethics Professor Jonathan McGovern Argosy University - Inland Empire Was it ethical for Normandale to sell the alleged knock-off products at a lower price? Explain. No it was not ethical for them to sell counterfeit products at a lower price. This gives them an unfair advantage over their competitors and also helps to fuel a 250 Billion a year industry that is being compared to organized crime by the United Nations Office
Premium Copyright Trademark Intellectual property
Activity A: (2847 Words) 1. The impact of employment law at the start of the employment relationship A. Internal and 2 external factors that impact on the employment relationship The best and most productive organizations have a very content workforce that all pull in the same direction. Therefore it is essential that a business identifies any issues that can impact on employee relations as soon as possible. There are a number of factors both internal and external that can influence these relationships;
Premium Employment Employment compensation Parental leave
SUPPORTING GOOD PRACTICE IN MANAGING EMPLOYMENT RELATIONS GUIDANCE LEAFLET 1. The impact of employment law at the start of the employment relationship 1.1. 2 internal and 2 external factors that impact on the employment relationship A number of factors can have an impact on the relationship between employees and employers which can be identified as internal and external factors. • Internal factors include: o Pay and Rewards – pay and rewards attract‚ motivate and retain staff
Premium Employment Parental leave Employment compensation
addition‚ “appeared” is an assumption stated by the author. There are two things we can do to put an end to this exploitation. We can demand that Cromwell obtain its logo merchandise only from garment companies with socially responsible labor practices‚ and we can refuse to wear or purchase any Cromwell clothing until the college switches to an acceptable apparel
Premium Critical thinking Logical fallacies Appeal to emotion
man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
Premium Nike, Inc. Athletic shoe
Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of
Premium Nike, Inc. Bill Bowerman Oregon
Employment-at-will (EAW) is a principle that allows employees and employers to terminate the employment relationship with any reason or no reason in cases where no matters of union‚ legal statute‚ public policy or contract reign.1 Since its inception‚ EAW as a principle has allowed employers to terminations without remedy‚ even in cases against public policy.2 Modern developments to this principle have caused employers to work within common law to combat potential litigation by removing the representation
Premium Employment
Nike Air Nike Air was the first technology Nike put into their shoes. It was a different way to have cushioning in a shoe. It has been put into a lot of the Nike shoes since. It was said it would make you jump higher and run faster. Its been over 20 years since its creation and its still going strong. (Sneakerhead) Nike Max Air/ Air Max Nike Air Max or Max Air provedes maximum cushion. The air pocket in the heel was now used for the mid and front of the foot. The air max 360s have air
Premium Nike, Inc.