marketing communication tactics that can cater to the organization’s target market‚ who have different nationalities‚ genders‚ cultures‚ and ages. To enable this‚ Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of‚ and key messages about‚ the Nike brand‚” through different forms of visual aids and point-of-purchase advertising. In connection to this‚ Nike continuously aims to apply marketing tactics that are appropriate with the people
Premium Marketing Advertising
Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is the world’s leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 2012. The company was founded on January 25‚ 1964 as Blue
Premium Nike, Inc.
Competition As a leader of the sports and athletic apparel industry‚ Nike competes directly with Adidas‚ Under Armor‚ Puma‚ and New Balance for market share and position. Nike is currently the top producer in this industry. Currently‚ Nike holds 53.94% of the market. Nike currently owns close to 700 retail stores‚ and they sell their products to more than 23‚000 distributors worldwide. Nike aims to generate $28 to $38 billion in revenue by 2015 through their continued sales of their most popular
Premium United States Athletic shoe Adidas
Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
Premium Athletic shoe Nike, Inc.
"Nike is criticized for using sweatshops in countries like Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and the exploitativeness of the cheap overseas labor." answers.com 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where sub-contractors make product for Nike? Yes‚ but I do not believe that the firm is 100% responsible since it is the sub-contractors who operate
Premium Industrial Revolution Factory Sweatshop
Area: An organisation ’s corporate social responsibility policies‚ including business ethics‚ and their impact on business practice and key stakeholders Title: How does Nike reconcile the need to minimise the cost of manufacturing with the need to meet the ethical and social expectations of its customers? By WORD COUNT Research Analysis Project – 6224 words (minus table) CONTENTS Page CHAPTER 1: INTRODUCTION 1.1 Introduction 3 1.2 Project Aim
Premium Corporate social responsibility Business ethics Ethics
nike – Management Report B00222492 Degree Programme 2011 Module School of Engineering and Science University of the West of Scotland December 2011 Contents Page Page 1 Front cover Page 2 Contents page Page 4 1.0 Introduction Page 5 2.0 Organisation Structure 2.1 Brief History 2.2 Sources of revenue streams 2.3 Recent Developments 2.4 Presents Standing Page 8 3.0 SWOT Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunities
Premium Nike, Inc. Marketing
Organisational Appraisal of Nike with its competitiors Ratios (Summary) -NIKE Nike Inc.‚ liquidity ratios | May 31‚ 2012 | May 31‚ 2011 | May 31‚ 2010 | May 31‚ 2009 | May 31‚ 2008 | May 31‚ 2007 | Current ratio | 2.98 | 2.85 | 3.26 | 2.97 | 2.66 | 3.13 | Quick ratio | 1.82 | 1.94 | 2.32 | 1.93 | 1.68 | 2.07 | Cash ratio | 0.97 | 1.15 | 1.53 | 1.05 | 0.84 | 1.10 | Source: Based on data from Nike Inc. Annual Reports http://www.stock-analysis-on.net/NYSE/Company/Nike-Inc/Ratios/Liquidity#Ratios-Summary
Premium Financial ratio Supply chain management 1916
California and though up the name "NIKE" in 1971. It was around this time that Blue Ribbon Sports and Onitsuka parted ways and Bowerman and Knight set up their own brand which we know as Nike today. Nike created one of the most recognisable symbols in the world today with the Nike "Swoosh". It can be seen on all their advertising campaigns and more importantly all over the clothes of the sportsmen and women endorsing the Nike brand. The first man Nike endorsed was a track runner name Steve
Premium Public relations Nike, Inc. Tiger Woods
* | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
Premium Nike, Inc.