Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
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Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’
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NIKE‚ INC.: COST OF CAPITAL Professor Meiberger By Sebastian Gomez Team 5 Cohort: Front The portfolio manager for NorthPoint Group‚ Kimi Ford was deciding if she should pitch in and draw Nike within NorthPoint Large-Cap Fund. Nike‚ which did not have the strongest fiscal year results in 2001‚ was implementing new strategies to heighten its revenue and income. Kimi Ford‚ after having carefully read reports by analyst‚ and their input within this publicly traded company decided to emphasize
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based on the share price of Nike on July 5‚ 2001and number of shares outstanding‚ which resulted in the weights of debt and equity of 10.2% and 89.8% respectively (see Exhibit 2). Cost of Debt: Cost of debt was calculated by Ms. Cohen by finding the historical interest rate of 2.7% and tax rate of 38%. We agree with her estimation of the tax rate of 38%‚ but calculated a cost of debt of 7.17% based on the market price of Nike bonds and finding their yield to maturity (see Exhibit 3). This cost
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Nike Project Report Mridul Jain‚ Krishore Veerasekar‚ Ziad Ahmed Table of Contents ABOUT NIKE 1 Description of Nike 1 MAJOR EVENTS 2 Acquisition 2 Divestitures 2 STRATEGY 2 Advertising 2 NIKE’S FINANCIAL RATIOS 3 Liquidity or Working Capital 3 Current Ratio 3 Quick Ratio 3 Working Capital 4 Efficiency and Asset Management 5 Total Asset Turnover 5 Fixed Asset Turnover 5 Days Sales Outstanding 5 Debt Management 6 Total liabilities to Total Assets 6 Long-Term Debt to Capital 6 Times Interest
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issues with Cohen’s calculation‚ and then analyze an new WACC to decide whether we should invest in Nike Inc. Many issues should be addressed regarding Joanna Cohen’s WACC calculation. First‚ to calculate the debt cost of capital‚ Cohen divided the total interest expense by the company’s average debt balance. This is an issue because she did not take into account the current yield on publicly traded Nike debt. Another issue that should be addressed is the calculation of the equity cost of capital. Using
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Psychology Maturity essay When it comes to the question of environment affecting the maturity of teens‚ I would say Yes it does. I believe environment effects teens in many ways when it comes to maturity. For one‚ I believe it is almost the one and only key factor to child and teen maturity levels. Kids and teens will be effected by environmental causes because of the influences‚ such as family‚ friends‚ school and even more factors. When it comes to environmental factors‚
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MATURITY Rob Lowe‚”maturity is knowing who you are and what you are capable of. You need to know yourself and your weaknesses. So that you can become a better person for you and everyone around you. When you think of others before yourself is a sign of maturity‚ according to Tracy McMillen‚ “Caring about people‚about the meaning of life is an act of maturity.” You need to care about other people so that they might care about you. “Do unto other as you wish they do unto you.” Maturity
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4years old. Anne’s level of maturity is sometimes tricky to tell if she is a little kid or if she is growing into the young adult she is suppose to become‚ but once harry invited her to his house she wasn’t jumping up and down she was surprised about it‚ also she showed harry that she doesn’t like him as a boyfriend but just as a friend‚ and Anne didn’t want to sit side by side with harry just take a walk with him so it won’t be awkward. Anne has different types of maturity levels such as when she is
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Product: The product that I am choosing to write about is the Nike LunarGlide +3 running shoes. (a) List the typical stages of consumer buying process as discussed in the textbook. The typical stages of consumer buying process include need recognition‚ information search‚ the evaluation of alternatives‚ purchase decision‚ and post purchase behavior. Need recognition occurs when the buyer realizes they have a problem or need which is triggered by either internal or external stimuli. [1] The
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