"Nike media plan" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 31 of 50 - About 500 Essays
  • Good Essays

    Nike Marketing Strategy

    • 1138 Words
    • 5 Pages

    in 1962‚ Nike‚ formerly known as Blue Ribbon Sports‚ is a major publicly traded sportswear‚ footwear‚ and fitness equipment manufacturer based in the US. The company’s main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad‚ Phillip Knight (Founder)‚ believed that the shoes could be sold at competitive prices (Kotler & Keller‚ 2012‚ p.29). In order to market the brand to the public and create a cult like following‚ Nike signed up

    Premium Nike, Inc. Marketing Athletic shoe

    • 1138 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike Management Report

    • 2188 Words
    • 9 Pages

    summary This business report has investigated the Nike. Inc’s sustainability by doing some analyze about the current data‚ the management journals and article are from the business database such as EBSCOhost‚ It also explains the ideas that help managers of Nike to achieve its goals in both profit and sustainability‚ although different people may have different point of views about this‚ it is still very important to manager of a big company like Nike‚ it is one of the leaders in the footwear industry

    Premium Management Leadership Sustainability

    • 2188 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Nike S Publicity

    • 921 Words
    • 4 Pages

    Case Study 1: Nike April‚ 11‚ 2013 Nike (originally named Blue Ribbon Sports) was founded in 1964 by Phil Knight and his University of Oregon track Coach Bill Bowerman. It was born as a business project of Knights while he was in Stanford. The idea was to import shoes from Japan into the U.S. Up until this point the majority of shoes were imported from Germany. By importing the shoes from Japan the cost would drastically be improved because of labor savings. Nike‚ with the ingenious

    Premium Bill Bowerman Corporate social responsibility Nike, Inc.

    • 921 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Ethics Nike Case

    • 3531 Words
    • 15 Pages

    Introduction This paper is a based on a case study of Nike. The paper will be discussing legal and ethical analysis and how the impact the operational/ ethical issues of the organization‚ the paper shall also be discussing the contribution factors and how the company’s corporate culture may have helped to minimize the unethical behavior or actually contributed to/caused the unethical behavior. The paper is also going to provide ethical decision factors‚ which are going to address or going to be

    Premium Ethics

    • 3531 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    NIke ad

    • 762 Words
    • 4 Pages

    University of Rhode Island Making Good First Impressions When Introducing Yourself Making Good First Impressions When Introducing Yourself First impressions are a crucial factor in determining how a person judges you and what their overall opinion is of you. According to Merriam-webster.com‚ an impression is the effect or influence that something or someone has on a person’s thoughts or feelings. When walking into a job interview‚ first impressions are a major factor in

    Premium Debut albums Good and evil Philosophical terminology

    • 762 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Nike marketing project

    • 1157 Words
    • 5 Pages

    Daniel Stone 11/18/13 Baker Online College Before there was the Swoosh‚ before there was Nike‚ there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon‚ who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces‚ re-hydration drinks and – most importantly – innovations

    Premium Nike, Inc. Bill Bowerman Athletic shoe

    • 1157 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Nike E-Business

    • 2167 Words
    • 9 Pages

    1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚

    Premium Nike, Inc.

    • 2167 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    nike marketing

    • 1553 Words
    • 7 Pages

    and offer occasion related clothing and accessories. Both companies have noticeable logos recognized by the public and their target audience‚ gaining sales and recognition. Topshop and Cadburys both offer advertisements through posters‚ social media and billbpards gaining a wide range of audience D1 –

    Premium Marketing Advertising Chocolate

    • 1553 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    NIKE INC. ANALYSIS

    • 461 Words
    • 2 Pages

    Summary of Nike Case 张朦 袁潇 钟毅 张希圆 Nike is nowadays one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment accessories and services. In 2001‚ Nike’s share price declined to $42.09 on July 5. The unexpected fall in share price captures the NorthPoint Large-Cap Fund’s attention. The fund manager of this mutual fund‚ Kimi Ford‚ concerns whether it is the time to put Nike into the portfolio. On July 5‚ 2001‚ Nike discloses its fiscal year

    Premium Stock market Stock

    • 461 Words
    • 2 Pages
    Good Essays
  • Good Essays

    marketing of Nike case

    • 830 Words
    • 4 Pages

    marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on running

    Premium Marketing

    • 830 Words
    • 4 Pages
    Good Essays
Page 1 28 29 30 31 32 33 34 35 50