High Prices: Nike has the upper hand when it comes to the product it is selling; a strong brand allows Nike to be very profitable. However‚ Nike sets prices at higher rates than its competitors who make their products out of reach for many customers in emerging markets. There is also the risk of declining demand when an economy falls into recession‚ as consumers have lower tolerance on spending on items that are not a necessity. Opportunities Emerging Markets: While Nike already has a presence in
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Mobile Industry: Overview The market for mobile phones is increasing at a rapid pace all over the world and emerging country like India is also witnessing a two digit increase in the numbers YoY. It is but natural that many a local and international companies shall be interested in setting their foothold in this lucrative market. Mobile phone industry is further divided as mobile Phone Instrument (Nokia‚ Samsung‚ LG‚ Sony Ericsson‚ Motorola and other local players like Micromax‚ Karbon‚ Spice‚ etc
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LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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UNIT - 1 : INTRODUCTION TO MICRO-TEACHING AND ITS NEED STRUCTURE 1. Introduction 2. Objectives 3. Defining Teaching 4. Status of Teacher Training Before Micro-teaching 5. Concept of Micro-teaching 1. Steps of Micro-teaching 2. Micro-teaching Cycle 3. Rationale of Micro-teaching Procedure 4. Phases of Micro-teaching 6. Analysis of Teaching 1. Identification of Teaching Skills 1.7 Core Teaching Skills 1.7.1 Teaching Skills
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Nike Sweatshops Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design‚ development‚ and worldwide marketing of footwear‚ apparel‚ equipment and accessories. The company operates in the US‚ Europe‚ Asia Pacific‚ the Middle East and Africa. It is headquartered in Beaverton‚ Oregon. (Datamonitor‚ 2006‚ p 4) By shifting manufacturing to developing countries‚ Nike is able to achieve significant cost savings owing to the lower
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Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads‚ although in many different media. Different companies or groups release ads to promote a certain product‚ idea‚ or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements
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Nike‚ Inc. has traditionally been a brand suited for competitive athletes‚ with its origins rooted in selling athletic shoes‚ but eventually expanded to sell clothing and gear to athletes and non-athletes alike. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong. Despite the fact that cyclists are in the minority in society‚ the campaigns involving Lance Armstrong have been particularly persuasive‚ proving that
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Social stratification is a characteristic of all society. We have also seen that classes and individuals are rated high or low on the basis of characteristics possessed by them according to the social value scale. Any change in the value scale or any change in the characteristics results in a change in the status of different classes. Thus different occupations are held in different degrees of esteem in different societies or within the society at different times‚ The members of the priestly class
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The recession is an economic factor effecting the hotel industry. The recession has a large impact on the hotel industry as this means fewer people have disposable income; therefore staying in hotels for leisure purposes are becoming less popular. Lewis. J Uncontrollable variables that affect the hospitality industry. Available from: http://smallbusiness.chron.com/uncontrollable-variables-affect-hospitality-industry-38795.html [Accessed 09 October 2013] Another economic factor to effect the
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small micro-organism that cannot be seen through naked eyes but only through the use of a microscope. Some of the Micro-organism in the environment include; bacteria‚ viruses and fungi to mention but a few. Whereas some Micro-organisms are associated with causing of diseases others are known for destroying the balance in the ecosystem. However‚ this is not always the case because some of them are useful in recycling important nutrients back into the ecosystem. Just like human beings‚ for micro- organism
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