"Nike microeconomics" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 23 of 50 - About 500 Essays
  • Good Essays

    Nike Strategic Analysis

    • 3467 Words
    • 14 Pages

    Introduction Every box of Nike shoes states‚ "engineered and built to the exact specifications for championship athletes around the world." Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. It all begins with Phil Knight‚ a competitive runner‚ who incorporated Blue Ribbon Sports in Oregon in 1968. Blue

    Premium Athletic shoe Nike, Inc. Footwear

    • 3467 Words
    • 14 Pages
    Good Essays
  • Satisfactory Essays

    Nike Marketing Mix

    • 426 Words
    • 2 Pages

    Final case study Marketing Mix of Nike Products • Nike’s focus is athletic footwear and sport apparels for practicing sport as well as for every day usage. • Low labor prices because the production facilities are located close to the raw material. • Brand also offers few new products include sport balls‚ timepieces‚ eyewear‚ skates‚ bats‚ and other equipment designed for sports activities. • The most famous product categories of Nike includes: Running‚ Basketball‚ Cross-training‚ Outdoor

    Premium Nike, Inc. Athletic shoe Marketing

    • 426 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Case Study on Nike

    • 1258 Words
    • 6 Pages

    Case Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike‚ Inc. on May 30‚ 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products‚ such as Cole

    Premium Stock Nike, Inc. Weighted average cost of capital

    • 1258 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Nike vs. Reebok

    • 1362 Words
    • 6 Pages

    Nike vs. Reebok Questions 1. "The success of Nike was strictly fortuitous and had little to do with great decision making." Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO‚ who was a marathoner and knew what runners wanted for their shoes‚ had made a very basic strategy work; "make the products that fit their consumers’ needs". Examples of great decision making are: • Diversifying products (into sports wears and others)

    Premium Nike, Inc. Athletic shoe Michael Jordan

    • 1362 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Nike: Strategic & Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic & Operational Planning: When people think Nike‚ the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing‚ stylish clothing and pop culture. Nike is a highly successful company‚ with all competitors‚ like Addidas or Converse‚ constantly working toward being on the same plane as Nike. The success

    Premium Nike, Inc. Strategic management Celebrity

    • 688 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The

    Premium Nike, Inc. Marketing

    • 2272 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Nike- Managerial Case Study

    • 4930 Words
    • 20 Pages

    NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday‚ December 23‚ 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high quality running shoes designed especially for athletes by athletes‚ at competitive prices. Today‚ Nike is the world’s leading maker of athletic shoes‚ equipment and apparel. Nike has invested highly on marketing

    Premium Nike, Inc. Athletic shoe

    • 4930 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Topic: Nike marketing strategy‚ social responsibility‚ and diversity. Specific Purpose: To inform my audience about the marketing strategy‚ environmental and social commitment and diversity of Nike company Brief: In my presentation‚ I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION §       Preview – Because Nike’s success largely depends on its shrewd marketing strategy‚ I will be explaining to you the importance of marketing to Nike

    Premium Social responsibility Investment Tiger Woods

    • 818 Words
    • 4 Pages
    Good Essays
  • Best Essays

    globalization‚ technology‚ innovation‚ ethics and diversity. The successful application of the four management functions when dealing with these factors‚ impact the success and failures of Nike. According to DeCarlo (2008)‚ Nike has made the rank of 419 out of 2000 on Forbes global 2000 list of the world’s biggest companies. Nike has dominated the shoe industry since they first started back in the 1960s and have yet to slow down. They have grown from selling shoes in the back of a trunk to selling worldwide

    Premium Nike, Inc. Athletic shoe Management

    • 1991 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    Academic year: 2014/2015 Course: Market research 2 Assignment title: Nike Internet Analysis Lecturer: Sebastiaan Boussauw Undersigned declare(s) : - to be the original author(s) of the attached document; - to agree with the content of the attached document; Names: Emmanuel Oni Date : 12th March 2015 Overview Bill Bowerman and Phil Knight established the American conglomerate Nike on 25th January 1964. Originally the company was called Blue Ribbon Sports‚ Inc. as

    Premium Nike, Inc. Athletic shoe Advertising

    • 1624 Words
    • 6 Pages
    Powerful Essays
Page 1 20 21 22 23 24 25 26 27 50