get a total cost of capital. Team 12 does not agree with Joanna Cohen’s WACC calculation because we feel she took some liberties in her numbers‚ the most notable being that of equity. Ms. Cohen used book equity‚ which was $3‚494‚500‚000. Since Nike is a publicly traded company‚ the stock price should be multiplied by the number of shares outstanding in order to get the true equity of the firm. 271‚500‚000 multiplied by $42.09‚ would give you $11‚427‚435‚000 in equity. In Ms. Cohen’s calculation
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management firm. In July 2001‚ Ford considered buying shares of Nike‚ Inc.‚ the well-known athletic shoe manufacturer. It would be prudent of Ford to base her assessment on Nike’s financial reports for 2001. Around the same time‚ Nike held an analysts’ meeting to disclose those financial results. They also addressed ways to revitalize the company‚ since share price was beginning to decline and revenues had plateaued at around $9 billion. Although Nike projected a rosy future‚ many analysts had mixed reactions
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Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads‚ although in many different media. Different companies or groups release ads to promote a certain product‚ idea‚ or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes‚ but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements
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PESTEL Analysis Political The main countries that Nike trades in are America (where Nike originated) and the United Kingdom and other European countries such as France and Germany. In these main countries that Nike sell products in there is stable political environments where there is a democracy meaning that the governments in this countries have been elected by the general public in that particular country. The majority of these countries home and export markets have been boosted with
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Nike is one of the largest global companies in the world‚ reigning in billions of dollars in revenue a year; it also has one of the largest marketing budgets since it is such a recognized brand. Nike was first known as Blue Ribbon Sports founded by a track runner and track coach from Oregon; it later acquired the famous logo ‘swoosh’ and name Nike in 1972. In the 1980’s Nike grew rapidly because of their great marketing strategies and very successful product launches. Nike moved from track to other
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CASE REPORT NIKE & ITS PROBLEMATIC SITUATION Rise of Nike Nike was founded over 30 years ago by Bill Bowerman‚ a former college track coach‚ and Phil Knight‚ an entrepreneur. At the beginning the two men were selling shoes out of the back of their cars at track meets. In 1987‚ Nike reached a turning point‚ and it increased its marketing budget from $8 million to $48 million. Most of this advertising budget was to pay celebrities‚ such as Michael Jordan‚ to endorse Nike Products. The shoes
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NIKE COMPANY ANALYSIS Word count: 2856 Table of Contents INTRODUCTION/ COMPANY BACKGROUND This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT‚ PESTEL‚ Porter’s five forces‚ and Ratio analysis to analyse the business environment and performance of this company. NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968‚ NIKE is the world’s biggest
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Nike and International Labor Practices Nike has long been known as the only brand of shoes to wear. Since its inception in the early 1970s‚ teenagers have seen the brand’s “swoosh” as a mark of cool. With their celebrity endorsements with people like Tiger Woods‚ kids have wanted the shoes so that they could be like their sports star. Nike was headed to the top rung of the athletic shoe industry until it hit trouble in the 1990s with news leaking out about labor violations in its factories overseas
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Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers & Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model 28 SWOT ANALYSIS OF NIKE INCORPORATED 30 Strengths: 30 Strong Brand Image 30 Supplier Diversity 30 High Growth 31 Weakness: 31 Recent Setbacks
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EXECUTIVE SUMMARY The purpose of this report is to analyze Nike‚ Inc to assist the company increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. The key issues facing by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy. There is also a minor issue of the kit’s limited functionality which hinders for product growth. As a result‚ the current target segment of elite runners should be redefined
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