Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting
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|Teagan Kluska | |UNIT CODE: |COM00207 | |UNIT NAME: |Communications in organisations | |ASSIGNMENT NUMBER: |2 | |ASSIGNMENT DUE DATE: |28/03/2013
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marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on running
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How legislation affects schools and the individuals working in them Schools have to follow the laws and codes and are expected to operate under certain legislations. As an individual working in a school you will need to be aware of laws and codes of conduct that affects the life of a school. These are: Data Protection Act This act is there to ensure that schools keep and use information only for the purpose that it is collected for. Education Act This is constantly been updated and gives the
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Graduate School of Business Administration University Version 2.0 of Virginia UVA-F-1353 Version 2.0 Nike‚ Inc.: Cost of Capital On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual fund management firm‚ pored over analyst write-ups of Nike‚ Inc.‚ the athletic shoe manufacturer. Nike’s share price had declined significantly from the start of the year. Kimi was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in
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in the stocks of Nike for the fund that she manages. • Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks‚ management presented its plans to improve and perform better. • Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculated
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Culture and Organisation (HR0372) Table of Contents Page No 1. Introduction……………………………………………2 2. Identification of central issue……………................3 3. Outline of theoretical framework……………………4 4. Analysis 5.1 Artifacts…………………………………………..5 5.2 Espoused values and beliefs…………………..6 5.3 Basic underlying assumptions…………………8 5. Conclusion…………………………………………….9 6. Recommendations……………………………………9 7. References………………………………………
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In 1915 Frederick Winslow Taylor gave a revolutionary speech. The speech was called‚ “The Principles of Scientific Management” and this was when Taylor introduced the world to a new way to look at a workplace (Blake & Moseley‚ 2011). The theories and practices that were mentioned in his speech have had a vast affect in the 21st century workplace (Hudson‚ 2004). The speech provided a new perspective to the workplace by improving the efficiency of the working class man (Blake & Moseley‚ 2011). The
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‘unethical’ by media who construe this view to consumers. Such allegations can and will have damaging effects with Nike having been taken to court already in the past. 2. Would the use of third-party independent contractors insulate MNCs from being attacked? Would that practice offer MNCs a good defensive shield against charges of abuse of “their employees”? • Not necessarily‚ as Nike will be using labour which is just managed by another party. They would just be shifting the blame of abusing “their
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Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world ’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach‚ found the Nike Company‚ named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing
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