1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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Entry’s (POE) Business Resumption Table Top Exercise (TTX) was developed to test the trade and law enforcement stake holders’ ability to ensure the continuity of business‚ in the trade environment‚ in response to the suspension of commercial traffic affecting the Port of Eagle Pass. The exercise planning team was composed of one Chief CBP Officer and two Supervisory CBP Officers. Based on the exercise planning team’s deliberations‚ the following objectives were developed for the Business Resumption
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Business Aims / Objectives & Mission Statements A business aim is a long term goal. It is something a company is working towards to achieve the target within a certain time. To do this the business would need to use short term goals called objectives to achieve these. These objectives intend to be SMART. (Specific‚ measurable‚ achievable/agreed‚ realistic‚ time) An aim is where the business wants to go in the future‚ its goals. It is a statement of purpose‚ e.g. we want to grow the business into
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Business chosen Bristol Zoo Bristol Zoo is one of the most popular zoo in west of England. This is a charity company and their main purpose to create a good future for all wildlife and people. Also‚ to educate people different animals around the world. Furthermore‚ Bristol zoo allows all animal lovers the chance to buy or adapt different animals. Moreover‚ Bristol zoo purpose is all about bringing all community together by providing different actives for them such animal wildlife concert‚ birthday
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DUTA WACANA CHRISTIAN UNIVERSITY | NIKE‚ Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement‚ Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining
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ETHICS AND PERFORMANCE: AN ASSESSMENT OF THE IMPACT OF BUSINESS ETHICS ON ORGANISATIONAL PERFORMANCE WITHIN THE FINANCIAL SERVICES INDUSTRY. HSBC HOLDING PLC AS THE CASE STUDY. CONTENTS List of figures and tables ----------------------------------------------------------------------------------4 Executive summary ----------------------------------------------------------------------------------------5 Acknowledgement ------------------------------------------------------------------------------------------6
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starting their own business. Many are unemployed people are still struggling to find a job‚ some are also drifting about doing nothing to get themselves in their job market and others are using strategies and ideas on moving into new directions as self-employed. A great amount of people are enrolling on online course to gain skills‚ knowledge‚ and be creative with their hands. E.g. qualified chefs who had been made redundant due to the economic downturn can start their own business from home in order
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NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary 3 Overview and History 4 Organizational Strategies and Innovation 5 Organizational Design and Effectiveness 6 Competitors 7 Organizational Structure 7 Board of Directors: 8 External Environment 9 Opportunities 9 Threats 9 Internal Environment 10 Strengths 10 Weaknesses 11 Competitors 11 Nike Products and Services 12 Information Technology
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its aims and objectives Aims and objectives are the `ends` that an organisation seeks to achieve. It then has to decide the means it will use to achieve those ends. Aims- facilitate mobility‚ long term performances. Objectives- markets and customers‚ employees‚ economic performances‚ environmental policy and product/manufacturing. These provide guidance for management actions. Most organisations have general or overall aims which they can break down into specific objectives and aims. If
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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