INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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THE CONSUMER THROUGH PACKAGING DESIGN by BEN PAUL B. GUTIERREZ Note: UPCBA discussion papers are preliminary versions circulated privately for critical comments and are not for quotation or reprinting without prior approval. They are protected by Copyright Law (P.D. No. 49) COMMUNICATING TO THE CONSUMER THROUGH PACKAGING DESIGN Ben Paul B. Gutierrez* This paper focuses on the communication function rather than the traditional protection function of packaging. It provides a comprehensive
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Today we will be looking at the Mythological Allusions of Nike. This will go from Nike the company to a Nuclear Warhead Defense System. Nike is the Goddess Of Victory. So keep reading to find out what the Nike Logo means or what the Nuclear Warhead Defense System is just keep reading and you will have a good time. Nike is the Goddess Of Victory. For instance in http://www.theoi.com/Daimon/Nike.html The goddess Nike would celebrate the victories of her fellow companions (Zeus‚ Poseidon‚ Hera
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Case Study: Nike‚ Inc.‚ and Sweatshops Summary: As a company‚ Nike has been the dominant presence in the athletic apparel industry globally. Although they were not the only company known to practice unethical manufacturing processes‚ they were the major target of criticism because of their leadership role. To fight back against the negative publicity‚ Nike changed many working conditions and practices‚ arranged for independent audits by very reputable individuals in the industry to rate these
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idea. In fact‚ abortions were considered legal so long the pregnancy does not exceed 6 months. It actually depends on one’s conscience and moral to how they look at the matter. In this paper‚ the ethical issues we will be covering will be on Nike child labour. NIKE inc‚ a well-known brand in the market that specialize in sporting goods has been reported that the manufacturer engaged‚ were using children as labour from as young as 10 year of age. These children were for the making of sporting equipments
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A Case Analysis of Nike: The Sweatshop Debate Mindi Merritt Class Fall 2014 Instructor’s Name Introduction Nike is a hugely successful global industry that designs and markets shoes and apparel (Coakley & Kates‚ 2013). Most of Nike’s products are subcontracted and manufactured overseas in countries such as China‚ India‚ Vietnam‚ Indonesia and Korea. For decades‚ Nike has been embroiled in controversy where critics claim its products are manufactured in foreign factories with substandard
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1. Company name – What is the company doing in general? Nike is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing of footwear‚ apparel‚ equipment‚ accessories and services. They’re known universally for producing a wide range of sports equipment for the amateurs and the professionals. They’ve built their reputation thanks to a great marketing campaign and by sponsoring the most famous professional sportsmen. As of 2012‚
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“On January 25‚ 1964 Nike‚ formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30‚ 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer‚ golf‚ hockey and basketball just to name a few.” In 1980‚ Nike entered the decade on the success of its Nike Air technology‚ and at the end of that year Nike completed its initial public
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HITTING THE WALL: NIKE AND INTERNATIONAL LABOR PRACTICES Jeff Ballinger is a labor activist since high school who believes that any company should have a significant obligation towards even its lowliest workers. While being assigned to run AAFLI (Asian-American Free Labor Association) he was charged to investigate labor conditions in Indonesia plants and study minimum wage compliance by American companies. He chose Nike as his main target in effort to change labor conditions in manufacturing
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Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that "as long as you have a body you are an athlete." I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes. As you can see in their line of footwear you are able to purchase Nike track
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