Case Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike‚ Inc. on May 30‚ 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products‚ such as Cole
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Nike vs. Reebok Questions 1. "The success of Nike was strictly fortuitous and had little to do with great decision making." Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO‚ who was a marathoner and knew what runners wanted for their shoes‚ had made a very basic strategy work; "make the products that fit their consumers’ needs". Examples of great decision making are: Diversifying products (into sports wears and others)
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Nike: Strategic & Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic & Operational Planning: When people think Nike‚ the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing‚ stylish clothing and pop culture. Nike is a highly successful company‚ with all competitors‚ like Addidas or Converse‚ constantly working toward being on the same plane as Nike. The success
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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NIKE Business Case Study Management Theory (BUS830-13) Submitted to: Dr. J. Saleeby Done by: Rola El Cheikh 201005281 Thursday‚ December 23‚ 2010 Executive Summary Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports‚ the company focused on providing high quality running shoes designed especially for athletes by athletes‚ at competitive prices. Today‚ Nike is the world’s leading maker of athletic shoes‚ equipment and apparel. Nike has invested highly on marketing
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Topic: Nike marketing strategy‚ social responsibility‚ and diversity. Specific Purpose: To inform my audience about the marketing strategy‚ environmental and social commitment and diversity of Nike company Brief: In my presentation‚ I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION § Preview – Because Nike’s success largely depends on its shrewd marketing strategy‚ I will be explaining to you the importance of marketing to Nike
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globalization‚ technology‚ innovation‚ ethics and diversity. The successful application of the four management functions when dealing with these factors‚ impact the success and failures of Nike. According to DeCarlo (2008)‚ Nike has made the rank of 419 out of 2000 on Forbes global 2000 list of the world’s biggest companies. Nike has dominated the shoe industry since they first started back in the 1960s and have yet to slow down. They have grown from selling shoes in the back of a trunk to selling worldwide
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Academic year: 2014/2015 Course: Market research 2 Assignment title: Nike Internet Analysis Lecturer: Sebastiaan Boussauw Undersigned declare(s) : - to be the original author(s) of the attached document; - to agree with the content of the attached document; Names: Emmanuel Oni Date : 12th March 2015 Overview Bill Bowerman and Phil Knight established the American conglomerate Nike on 25th January 1964. Originally the company was called Blue Ribbon Sports‚ Inc. as
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strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear‚ apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and the comparison between both their strategies as well their future
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Kasean Wiley 10/6/2014 Prof. Ring Nike Presentation Thesis : Nike brand is a well known house hold name because the companies founders were able to “on” a logo paired with celebrity sponsorship and representation. Intro: In 1972‚ the “swoosh” logo was designed for $35 and in 2012‚ Nikes net worth is $13.1 billion‚ according to the richest.org and the most valued sports brand in the world today with $15 billion‚ according to Forbes
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