reaching out to almost the entire world population with more than 250 brands in 130 countries. The product we have chosen is "Pert Plus"‚ which is according to P&G is in its declining stage. We made our hypothesis as per to the information provided by the company. In order to gather information; first we found out the causes of decline and consumer behavior towards "Pert Plus". After that we collected primary and secondary data‚ through various sources of information. Then we made the research design
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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The Plus Point of Malaysia 1. Culture Malaysia has a multi-ethnic‚ multicultural‚ and multilingual society. The original culture of the area stemmed from indigenous tribes that inhabited it‚ along with the Malays who later moved there. Substantial influence exists from Chinese and Indian culture‚ dating back to when foreign trade began. Other cultural influences include the Persian‚ Arabic‚ and British cultures. Due to the structure of the government‚ coupled with the social contract theory‚
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Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
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UNITED STATES MARKET AND INTERNATIONAL MARKETS 05 SWOT ANALYSIS 06 SELECTED FINANCIAL DATA / FINANCIAL STATEMENTS 07 OPERATING AND FINANCIAL LEVERAGE 11 FINANCIAL RATIOS / GRAPHS 2012 12 FORECASTING 16 RATIO ANALYSIS 2014 / FINANCE SUMMARY 17 COMPETITOR 18 ---------------------------------------------------------------------------------------------------------------------- REFERENCES 21 executive summary NIKE‚ Inc. was incorporated in 1968 under the laws of the
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Introduction: Nike is famous known as an athletic shoe producer. It has the biggest market share in America and a global reputation for sports equipment. For Nike‚ buyers never worry about the quality because it’s professional. It was born in 1972 and bought Converse in 2003. Nike commits itself to the mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders
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PLUS-SIZE MODELS: HARDLY PLUS While discussing the modeling industry today‚ many would argue that plus-size models have made a massive stride in obtaining respect in a business that demands skinny. More and more full-figured women have graced high-fashion magazines covers and walked in main-stream fashion shows. For example‚ Australian model Robyn Lawley posed for the cover of French Elle‚ Vogue Italia‚ and French Marie Claire. Just recently‚ Lawley became the first plus-size model for Ralph
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ASSIGNMENT ONE – INDIVIDUAL 1. Challenges for business can come from internal and/or external pressures. Explain two such pressures affecting the current situation of T-Sole Ltd.(4 points ) ANSWER Internal pressure: The incentive policy with piece rate causes qualified workers to produced more and the new employee without adequate training started the work and this lead to poor quality production and lot of the footwear produced were rejected. The breaking down of equipment from time
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NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike’s push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events‚ such as the 2012 Olympics‚ the 2012 Soccer Euro Cup
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we used market value based on the share price of Nike on July 5‚ 2001and number of shares outstanding‚ which resulted in the weights of debt and equity of 10.2% and 89.8% respectively (see Exhibit 2). Cost of Debt: Cost of debt was calculated by Ms. Cohen by finding the historical interest rate of 2.7% and tax rate of 38%. We agree with her estimation of the tax rate of 38%‚ but calculated a cost of debt of 7.17% based on the market price of Nike bonds and finding their yield to maturity (see Exhibit
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