Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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activities: The main promotional activities are. How to handle kitchen equipments. Live demonstration of cutting and carving techniques. Awareness about how to get rid from different food poisoning bacteria’s. All the promotion activities will be performed on the day of promotion expo.We will give practical activities to the visitors so that the awareness is created among the people. The student will be involved in live cutting and carving activities. They will be given information how to handle
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HUMAN RESOURCE MANAGEMENT MANUAL Some amendments have been brought in the “Interpretation” part of the HRMM to reflect the changes in the PSC Regulations. The „Interpretation‟ part shall now read as follows:- Interpretation In this manual‚ 1. "appointment"‚ as in the Regulations‚ means (a) the conferment of an office of emolument in the public service‚ whether or not subject to subsequent confirmation‚ upon a person not in the public service; (b) the conferment upon a public officer
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four P’s: price‚ product‚ promotion‚ and place; in service marketing‚ however‚ the four Ps have been expanded to the Seven P’s (Product‚ Price‚Place ‚Promotion ‚People ‚Process ‚Physical Evidence) to address the different nature of services. The Marketing Mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering‚ and is often synonymous with the four P’s: price‚ product‚ promotion‚ and place; in service
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As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
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The traditional way of viewing the components of marketing is via the four Ps: 1. Product. Goods and services (creating offerings). 2. Promotion. Communication. 3. Place. Getting the product to a point at which the customer can purchase it (delivering). 4. Price. The monetary amount charged for the product (exchange). Introduced in the early 1950s‚ the four Ps were called the marketing mix‚ meaning that a marketing plan is a mix of these four components. If the four Ps are the same as
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having learned the ins and outs of music business and the hardships of being a CEO of a record label at an early age‚ but both have a lifelong love and passion for music. Opposites as they may be by themselves‚ together they form the unstoppable promotions public
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Sports Drink Sponsorship Promotion plan To: whom it may concern; Kick A** Sports drink Co. From: Taylor LaRocque‚ V.P. Ad and Promotional Affairs; Xtreme Advertising Co. It has came to my conclusion that your company was in search of a fairly new and emerging sport to sponsor for your new sports drink line. I have decided to help you to choose a sport and develop a promotional plan. A sport that is on the rise‚ that I would recommend is barefoot waterskiing. Fans are diehard‚ the industry
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a bit more than usual. That starts a bit of a chain reaction at work‚ people starts to talk about him behind his back and the rumor about him getting that promotion is closer than ever. One day when the managing director shows up he confronts him with a possible promotion wearing only pajamas where it’s questioned if he even wanted the promotion. 2. Characterize Jefferson and his development Jefferson seems to be a rather reasonable man that sticks to himself; he got somehow a few routines that
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Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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