interests of public agencies‚ businesses‚ teachers‚ community organization‚ and individuals disturbing or using environmental education (EE) materials and programs. It is a neutral and objective source of information related to EE in Colorado and a voice for EE’s important role in the balance between societal needs and environmental quality. As a statewide member organization‚ CAEE has over 850 members from across Colorado including teachers‚ students‚ information educators‚ public agency employers
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The Evolution of Public Relations in Today’s Business World By: Brett Hutchinson BUS600-051512: Management Communications with Technology Tools May‚ 28th 2012 Topic: Public Relations Public Relations is a pivotal part of any business because it is the direct line of communication between the business and the public. It is not just the voice of the business‚ but also the ears of the business. A business has to know and understand the general publics’ needs and concerns; it also has to build
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Introduction: Nike is famous known as an athletic shoe producer. It has the biggest market share in America and a global reputation for sports equipment. For Nike‚ buyers never worry about the quality because it’s professional. It was born in 1972 and bought Converse in 2003. Nike commits itself to the mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders
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well as execution level of the advertising sector of the nation. With the objective of enhancing my knowledge and learning from the real work scenario‚ I joined Prisma Advertising as a working internee. This report includes about the work of Public Relation (PR) Department of Prisma Advertising. This report has been prepared to make understand the duties and responsibilities of PR executive and how it makes difference in the media. Chapter 1 of this report basically consists the introduction and
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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Report: The Travails of Nike INTRODUCTION Nike‚ Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th‚ 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike‚ Inc. in 1978. Currently their brands include Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan and Nike Skateboarding‚ while their subsidiaries are Cole Haan‚ Hurley International‚ Umbro and Converse. During this stage‚ the Nike brand has become so
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Executive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors‚ the political and cultural
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Nike CSR Corporate social responsibility can be defined as the "economic‚ legal‚ ethical‚ and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003‚ p. 36). The concept of corporate social responsibility means that organizations have moral‚ ethical‚ and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its
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Defining Public Relations A public relations department works on enhancing a company’s reputation with the use of skilled publicists. These people possess the ability to highlight positive attributes of the business‚ product‚ or person. Business today is extremely competitive. For companies to remain competitive‚ they need to stand out from the crowd and appeal to both the public and the media. The public are the buyers of the product and the media are responsible for selling it. (Crystal‚ 2007)
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examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization‚ if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the
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