Objectives Understand Perception Identify the phases of perceptual process Understand: Social Identity Theory Stereotyping Attribution Theory Self fulfilling prophecy Learn how to improve perceptions Perception - Meaning Perception Receiving information about and making sense of the world around us Deciding: What information to notice How to categorize information How to interpret information within the dynamics of selecting‚
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EXECUTIVE MBA PROGRAMME DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION OBAFEMI AWOLOWO UNIVERSITY‚ ILE-IFE RAIN SEMESTER 2011/2012 ACADEMIC SESSION CALENDAR Resumption/Registration 27th October‚ 2012 Rain Semester Lectures Begin 27th October‚ 2012 MBA Entrance Examination 24th November‚ 2012 Christmas and New Year Break 29th December‚ 2012 Resumption after Xmas/New year Break 5th January‚ 2013 Rain Semester Lectures End 16th February‚ 2013
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Beyond those factors‚ in case of personal care brand extension‚ media planning‚ brand development and brand management and public relation to communicate the brand are considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful
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A) English essay about Nike For the past 10 years‚ companies have been busy focusing on social responsibility because the demand is high. Consumers are starting to think about the environment and working conditions in the factories. Consequently‚ companies now have to consider the conditions of the production‚ before Nike can have a good reputation. Consumers have never claimed as much as they do today from the producers of their product. However‚ Nike has restored humanity. It’s not okay‚ to buy
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relationship between IT and organizational structure. As organizations need to process more information under these uncertain conditions‚ IT is one possible way for organizations to increase their information processing capability. We are conducting a research in HBL bank that‚ how bank increase the number of account holders using Internet banking among its Current Account holders. IT has a dramatic effect on both people’s personal and professional lives. IT is also changing the nature of organizations
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Nike and Addidas have reinvented the sportswear brands. They both attract consumers and created a vision that embedded top quality of products within the consumer’s mind. Nike is still known as one of the best providers in the sportswear market but Addidas is slowly reaching up its potential. Addidas is expanding rapidly and give Nike stiff completion on the market shares in the sportswear industry. Nike acquired Umbro‚ hurley‚ Converse and Cole Haan. Addidas extended its brand acquisition to Reebok
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation‚ including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution
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products that they aim to sell to the consumer market. Nike is a clothing and goods manufacturer‚ focusing on athletic shoes‚ apparel‚ sporting goods and accessories. Originally known as "Blue Ribbon Sports"‚ it was founded by track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company’s profits grew quickly‚ and in 1966‚ “Blue Ribbon Sports” opened its first retail store. Continual growth throughout the 20th Century has seen Nike become the world leading sports manufacturer and
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LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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