Nike Project Report Mridul Jain‚ Krishore Veerasekar‚ Ziad Ahmed Table of Contents ABOUT NIKE 1 Description of Nike 1 MAJOR EVENTS 2 Acquisition 2 Divestitures 2 STRATEGY 2 Advertising 2 NIKE’S FINANCIAL RATIOS 3 Liquidity or Working Capital 3 Current Ratio 3 Quick Ratio 3 Working Capital 4 Efficiency and Asset Management 5 Total Asset Turnover 5 Fixed Asset Turnover 5 Days Sales Outstanding 5 Debt Management 6 Total liabilities to Total Assets 6 Long-Term Debt to Capital 6 Times Interest
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LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained goal of an entity. In this regards Nike has played to
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CASE 1 Mrs Nguyen Thi Thuy is the reporter of An Giang newspaper. She has won the second prize in the competition “ Creative day for Vietnam” supported by World Bank with the project “creating job for the blind”. With the money given by the competition she opened her first shop “Van Tho” in An Giang. Then she opened the second shop in Can Tho at Ngo Duc Ke Street. The problem is that when opening the second shop‚ she is asked to pay the excise tax (massage business is one of the taxable objects)
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Welcome to Vietnam! If someday you decided to go to visit other countries‚ you should go to visit the very beautiful country‚ Vietnam! It is located in Southeastern Asia‚ nearby Thailand‚ Laos‚ South China Sea‚ alongside China‚ and Cambodia. It is very interesting that Vietnam has the geographic shape looks like the letter S. The weather is hot‚ rainy and humid from May to September and it is dry from October to March. There are a lot of big cities in Vietnam‚ for example‚ Ho Chi Minh City‚ Ha Noi
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Nike Executive Summary Kimi Ford manages a large mutual fund for NorthPoint Group. Her company is trying to decide whether or not to invest in Nike’s stock‚ which has been declining in price in the past year. Kimi has asked her assistant‚ Joanna Cohen‚ to estimate Nike’s weight average cost of capital (WACC) to help make this decision (Case 13‚ pg. 58). We looked at Joanna’s estimates and discovered a few problems that she made when estimating her cost of capital. We found Joanna’s estimates
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Kenneth Sikora February 20‚ 2013 MKTG 430 Nike Case Analysis In 1962‚ Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972‚ they changed their name to Nike and developed their iconic swoosh logo. Their first innovative shoe featured a waffle
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ANALYSIS OF THE MISSION‚ VISION‚ VALUES‚ AND 2 An Analysis of the Mission‚ Vision‚ Values‚ and Goals The main reason for an organization ’s existence is to follow through on the mission‚ vision values‚ and goals taking into considerations all key stakeholders. However‚ every company has different set of stakeholders varying in power and significance. The Nike organization uses the collaborative process in functional areas identifying the key stakeholders to facilitate appropriate interactions
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the most responsible for committing the United States to war in Vietnam‚ I’d have to say it was President John F. Kennedy. Although the United States was already involved with Vietnam during Eisenhower’s presidency‚ our involvement increased drastically because of Kennedy’s continuous increase in aid to South Vietnam. If it weren’t for is continuing increase in aid‚ the United States wouldn’t have been so committed to the war in Vietnam and the US could have exited it much sooner without appearing
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NIKE INC. 1. HISTORY 1960s Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports with a handshake and only $1‚000 in capital in 1964. The partners first began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost‚ high-quality Japanese athletic shoes to American consumers.
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