In the case study Nike: Managing Ethical Missteps and Seizing Opportunity‚ we explore the story of Nike: the world’s leading seller of athletic wear. As some may know and others may not‚ Nike was actually started (similar to FedEx by Fred Smith) from a college paper by Phil Knight which conceptualized importing athletic shoes from Japan into the United States. In 1964‚ Knight teamed up with a colleague and launched Blue Ribbon Sports‚ a distributor of Japanese athletic shoes which also marketed its
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change. Mr Koh Juan Kiat explained that adopting CSR brings intangible benefits such as a good reputation for the company‚ high morale among employees and improved performance and attracts investors. Employees will also take greater pride in their company and this will affect productivity (Tay 2009). A enterpise‚ which has the ambitious goal‚ will attempt to bulid the CSR programs to arrive win-win. The enterpise can make the use of reputation for CSR programs to promote corporation’s strength or earn
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Corporate social responsibility is considering the impact of the company’s actions on society. There are 4 components of CSR such as economic‚ legal‚ ethical and philanthropic responsibilities. For IKEA‚ they are using more philanthropic responsibilities in their organization which is being a good corporate citizen and providing programs to support community – education‚ human services/health and culture. There are millions of refugee children without a safe place to call home. There are millions
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Just Buy It: Nike Advertising Aimed at Glamour Readers: A Critical Feminist Analysis Darin J. Arsenault & Tamer Fawzy. Tamara : Journal of Critical Postmodern Organization Science. Las Cruces: 2001. Vol. 1‚ Iss. 2; pg. 63-76‚ 14 pgs Abstract (Article Summary) The growing popularity of women ’s sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike ’s marketing campaign in Glamour‚ a popular consumer magazine
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Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
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EXAMPLES OF GOOD CSR AND BAD CSR IN TELECOMMUNICATION IN INDUSTRY Evaluating CSR using B&L Framework | Ashwani K Sinha CONT ENTS 1. 2. INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1 2.2.2 CSR issues in general
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Infosys was founded on 2 July 1981 by seven entrepreneurs‚ Nagavara Ramarao Narayana Murthy‚ Nandan Nilekani‚ Kris Gopalakrishnan‚ S. D. Shibulal‚ K Dinesh and with N. S. Raghavan officially being the first employee of the company. The founders started the company with an initial investment of INR 10‚000.[6] The company was incorporated as "Infosys Consultants Pvt Ltd." in Model Colony‚ Pune as the registered office.[7] Infosys headquarters in Bengaluru‚ India Infosys went public in 1993
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Social Responsibility (CSR) is the notion that business companies have obligations to society beyond their economic obligations. In a way‚ CSR is the company’s way of giving back to society and a way of being aware about the condition of the society and the environment. CSR is about how companies make profit‚ not how they spend them. It does not entail that the company should donate to charities or that they should use their profit on organizations with a positive cause. CSR is based on the idea that
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Corporate Social Responsibility (CSR) means that a corporation should be held accountable for any of its actions that affect people‚ their communities‚ and their environment. Actually‚ MTR has been implementation of CSR. Since 1993‚ MTR staff will use their spare time to contribute to society‚ spontaneously organize and participate in volunteer activities. In 2005‚ MTR has also set up a volunteer program‚ to provide support for employees. The the MTR at “railway people‚ railway Heart” volunteers
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Taj Hotels‚ Resorts & Palaces CSR Case Study Company Brief The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. Today Taj Hotels Resorts and Palaces comprises 108 hotels across destinations in India‚ Maldives‚ Malaysia‚
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