Nike Problem definition We have chosen to write about Nike. First of all we are going to make a company description of Nike and write about their history‚ and then we would like to make a swot analysis‚ wherein we are going to write about the company’s strengths‚ weaknesses‚ their opportunities and their threats. Then we will write about the importance of globalization for Nike’s expanding. After that‚ we will write about their policies‚ among these we will mention their environment policy
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Perception of Corporate Social Responsibility (CSR) Bala Ramasamy Mathew Yeung ABSTRACT. The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States‚ we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s
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Mass Customization in Apparel & Footwear Industry– Today’s Strategy‚ Future’s Necessity Mass Customization has gained momentum over Mass Production in the apparel & footwear industry. This paper talks about why we should look at this business strategy and how this concept has evolved over a period of time. There are many apparel & footwear players adopting this concept but at intermittent stages. The prime drivers of mass customization are technology‚ supply chain transformation and organizational
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CHALLENGES FACED IN MODERN HUMAN RESOURCE MANAGEMENT CHALLENGES FACED IN MODERN HUMAN RESOURCE MANAGEMENT 1. Globalization: Many Indian firms are compelled to think globally‚ something which is difficult for managers who were accustomed to operate in vast sheltered markets with minimal or no competition either from domestic or foreign firms. 2. Changed Employee Expectations: Employees demand empowerment and expect equality with the management. Previous
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Labor Practices in the Apparel Industry?: A Case Study of Nike and Levi-Strauss David J. Doorey SAS-HR2008-01-Doorey www.atkinson.yorku.ca/Research Can Factory List Disclosure Improve Labor Practices in the Apparel Industry?: A Case Study of Nike and Levi-Strauss1 David J. Doorey* York University 4700 Keele Street Toronto‚ ON M3J 1P3 * Assistant Professor‚ York University‚ Toronto. This research is generously supported by a Research Fellowship from the Social Sciences and Humanities
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Opportunities and challenges for the apparel industry in light of the rapidly growing online retail market Online retail is a game changer for the retail industry. The ease of shopping from the comfort of your home‚ free home delivery and the power to compare more options has attracted more and more consumers towards online retail. Let us focus on the Apparel e-tailing in particular. Apparel market in India is estimated at US$ 35 Bn in 2011 and is expected to grow to US$ 50 Bn by 2016‚ @ CAGR of
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Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962. The partners began their relationship at the University of Oregon where Bowerman was Knight’s track and field coach. While attending Stanford University‚ Knight wrote a paper about breaking the German dominance of the U.S. athletic shoe industry with low-priced Japanese shoes. In an attempt to realize his theory‚ Knight visited Japan and engineered an agreement with the Onitsuka Tiger company‚ a manufacturer of quality athletic
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NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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Sri Lanka’s export apparel industry is the most dynamic contributer of the local Sri Lanka’s apparel export industry is the most significant and dynamic contributor for Sri Lanka’s economy. The industry has grown over the last three decades and has become the number one foreign exchange earner and the largest single employer in the manufacturing industry. The industry provides direct employment opportunities to over 300‚000 and 600‚000 indirectly which includes a substantial number of women in Sri
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RESEARCH STUDY ON CSR - A BRIEF NOTE Research Title : Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary Indian society Purpose : Research study for Doctoral Thesis (PhD) Research Guide : Prof. Dr. C. Ganesh‚ Head Dept of Sociology University : Osmania University‚ Hyderabad Research Scholar : Sarvesh Amrutha Abstract The research study‚ “Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary
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