Xin Liang BA 486 10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing
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Case Study 1: Nike April‚ 11‚ 2013 Nike (originally named Blue Ribbon Sports) was founded in 1964 by Phil Knight and his University of Oregon track Coach Bill Bowerman. It was born as a business project of Knights while he was in Stanford. The idea was to import shoes from Japan into the U.S. Up until this point the majority of shoes were imported from Germany. By importing the shoes from Japan the cost would drastically be improved because of labor savings. Nike‚ with the ingenious
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In early 1800s women were treated unequally from the males. The role of a women played the part of their description‚ physically and emotionally weak. They were often classified as the “weaker sex” because women had no control over anything they owned or valued. It was a time where men dominated women and they were left out of all decisions. “The average farmer’s wife is one of the most patient and overworked women of the time” (Hartman). However‚ women’s efforts during the 1800’s were effective
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representation‚” said by Abigail Adams‚ First Lady and advocate of women’s rights (Abigail Adams Quotes). In the past hundred years‚ women have accomplished more than anyone could imagine - from joining men in the work force to building multi-million dollar fashion industries. In each decade‚ the economy seems be a driving factor in the forward movement of women in politics and in the work force. The fashion of each decade is a reflection of their feeling
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and do business internationally. As a result‚ demand for expanding economy to countries urges the foundation of globalization. Integrating into the global economy offers multinational companies not only opportunities to disperse their industries for goods and services worldwide‚ but also challenges to compete with others and sustain in flexible environment. On the other hand‚ globalization has caused much pressures for multinational business. Two major concerns of many international business corporations
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In life itself women are the household care takers‚ they bore the children‚ raise the children‚ cook‚ and clean‚ that is the role of the women. The 21’st century has made an exception to that rule‚ today the average woman has a career‚ a family‚ along with rights that were not equally given to them only 62 years ago. After World War II was over in 1945‚ American’s were overwelmed with the amount of soldiers returning home to their girlfriends‚ families‚ and jobs. Women were responsible for taking
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The aim of my dissertation is to explore the way women have been represented within magazines. From the stereotypical housewife magazines from the 1950’s and 60’s‚ through the evolution of women as a sex symbol in magazines primarily made for men‚ and how women throughout time more often than not have been viewed as a ‘thing’ presented to the world to be looked at and objectified. In my dissertation I intend to write about how women since the 1950’s have been put into stereotypical boxes created by
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century‚ women and men were not treated equally‚ which eventually came to be a great issue to women. Women’s questioning of their equality helped spark the beginning of the Woman’s Right’s Movement. This paper will go over how women were paid significantly less than men during the 1800’s‚how most women in the 1800’s got married to men for financial stability‚ how women were more decorative and sentimental‚ women’s entrance to the world of politics‚ and some different viewpoints of women earning more
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The 1920’s were the years of expression‚ change‚ innovations and new opportunities. Within these years women were exposed to different types of cultures and expressions some major ones being jazz and flappers. Women also gained the right to vote when the nineteenth amendment was passed allowing women to now have a say in political circumstances. Sheppard-Towner Act was also passed making it possible to have well-baby clinics‚ educational programs‚ as well as nursing. Expression for women came from
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Since the foundation of America women have been working towards a dream that they will one day be viewed as the true equals that they are. In recent years women have made strong‚ influential strides towards this dream‚ but where did this movement begin? As each generation builds upon the success of the last‚ it is important to identify who broke ground first. Even though recent women’s movements have been more substantial‚ the movements in the 19th century were the pivotal beginnings. Some of the
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